Tips to Create a Killer Landing Page

 Tuesday, February 15, 2022

PPC campaigns are all about driving traffic to a website. The more people visit a website, the more successful the campaign. However, it isn't easy to drive traffic directly to a website. Hence, landing pages play a crucial role in building traffic for a PPC campaign. Although landing pages look simple to be created, it isn't as easy. 

There is a good strategy and writing style to make a helpful landing page that cannot be done without proper knowledge. So, if you want to create a distinguished landing page to build a successful PPC campaign, here are some of the tips to keep in mind.

CTAs should not be underestimated.

When it comes to landing pages, CTAs are a must. Without CTAs, there are chances that the visitor can leave the page without taking action or hiring the service you're selling through it. However, it is essential to know that CTAs should be used smartly as it is said that quality matters over quantity. By quality, it is meant that CTAs should be such that they align with the service. Ensure that you use clear CTAs and do not overdo it. Too many CTAs can confuse the visitor, and they may not decide to buy your product or service. 

Do not boast about your service.

The purpose of a landing page is definitely to get visitors to buy your service. However, it should not just have information about the product, and it should also be focused on how the customer can benefit from it. Make a landing page look like you do not just want to sell but want to help the customers through your services. If the landing page has too much info about the service, visitors may not consider it a genuine product.

A mobile-friendly landing page creates a difference.

According to research, around 77% of Americans searched for services through mobile. Thus, most of the visitors to a landing page come through ad campaigns, and people are more likely to watch Ads through mobile phones, and there are chances that they end up on your landing page as well. So, it is essential to create a mobile-friendly landing page, or you may lose a considerable number of customers. 

Include videos to be more creative

Landing pages are all about creativity. If your landing page is not attractive to be looked at, the visitor may not even read about the service you are selling. Thus, a way to make it look appealing to the eyes is through exciting visuals and videos. This looks interesting, but there are chances that the visitor may watch it and know about the service even if they do not read the text. So next time, remember to include videos on your landing page.

If you want to know more about the art of creating a good landing page, and build it for your business, contact us.  Let’s discuss how we can design better landing pages for your business.

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Ben Paulsen