SEO or Search Engine Optimization is the effort to get your site to the top of the search engines for your desired keywords, targeting your target market. We target three primary types of SEO: On-Page SEO, Off-Page SEO & Local SEO.
A lot goes into getting your site to the top and keeping it at the top. This is where Walibu comes in. Our team of SEO experts will fight diligently to build your rank and keep it there. SEO is like a waterfall, it looks the same every time, but the reality is it's moving like crazy!
A great explanation of technical SEO would be a lot like applying for a job. The job ranks #1 for your desired keyword, and the employer is Google. Google will look at your resume or your website, and On-Page SEO (which we'll explain more below) and see how well presented it is, what your skills and services are, how often you update your resume and stay on top of your expertise, and many other deciding factors.
If all pans out, google will then check your references, which would be the same as your Off-Page SEO (which we'll also explain below); backlinks, mentions, citations, and many other items. Depending on the outcome of these, you may or may not get that job. This job has an open hire, and if your skills, presentations, or references fall behind or your competitors have something you don't, you'll be back in the application line.
On-Page SEO is everything within your website, the keywords, content, tags, hierarchical structure, sitemaps, and more, and used to be the only SEO. Google looked heavily at your website for rank, and getting to the top was relatively easy for a skilled SEO specialist. However, Google's number 1 priority is to deliver the most relevant and accurate content in your search results. When people created "fake" businesses solely for rank, they said, "we need to fix this." So how would they fix this? Activity outside of the website or Off-Page SEO is how.
All activity related to your site but not on your site is considered Off-Page SEO. In the analogy, SEO is like a job application. This is the reference check; who's talking about you, and what are they saying. And just like a real-life reference check, a great one can help tremendously, and a bad one can be detrimental.
What's a bad digital reference check mean? It means that if the shady chop shop or used car dealer is vouching for you, it may hurt your chances of getting the job, but if the CEO of Google is vouching for you, it may be just the thing that wins them over. So back-links are essential and significantly impact your site's rank, but they need to be from the right source or High Domain Authority Sites.
Your site's Domain Authority is much like its reputation score or credit check, and Google uses this score and other variables to score your site's Off-Page activity. If we were to build 100 sites today and link them back to this site, all those sites being new, low to no traffic, weak content, and no established Off-Page SEO would have very low Domain Authority and could penalize our rank because of it. Whereas, if Microsoft and Apple mentioned us, those would be great, being they have a very high Domain Authority.
So taking things a step further, Google also wants relevant local establishments to show up in the results. If you've Google'd say something like "Pizza El Dorado Hills" (or insert city name), you've probably noticed the 3 listings that show up with a map and pin drop.
This is the foundation of Local SEO. Local SEO relies heavily on what's known as the NAP, Name, Address & Phone. These must be consistent across all platforms so that Google knows who you are, where you are, and how to contact you. This leads to Google My Business or GMB.
GMB is your business listing within Google. Since Google cut its Google+ platform, they've put a lot of emphasis on its GMB listings and their accuracy.
GMB uses a postcard in most cases to verify your address. However, they've cut certain aspects with the turn toward growing the value and placement of GMB listings. Personal mailbox companies such as The UPS store or other PMB companies do not qualify for a service at the location business address.
GMB has also put a lot of weight on its rating and review system, and Reputation Management is also a vital part of your overall digital marketing plan. You can read more about Walibu's Reputation Management here.
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SEO Services in El Dorado Hills
Search Engine Optimization (SEO) is a practice of enhancing web pages to rank higher in search engines for search terms or keywords.
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