SEARCH ENGINE OPTIMIZATION

WALIBU'S SEO TIDAL WAVE!

SEO Services El Dorado Hills

SEO or Search Engine Optimization is the effort to get your site to the top of the search engines for your desired keywords, targeting your target market. We target three primary types of SEO: On-Page SEO, Off-Page SEO & Local SEO.

A lot goes into getting your site to the top and keeping it at the top. This is where Walibu comes in. Our team of SEO experts will fight diligently to build your rank and keep it there. SEO is like a waterfall, it looks the same every time, but the reality is it's moving like crazy! 

A great explanation of technical SEO would be a lot like applying for a job. The job ranks #1 for your desired keyword, and the employer is Google. Google will look at your resume or your website, and On-Page SEO (which we'll explain more below) and see how well presented it is, what your skills and services are, how often you update your resume and stay on top of your expertise, and many other deciding factors.

If all pans out, google will then check your references, which would be the same as your Off-Page SEO (which we'll also explain below); backlinks, mentions, citations, and many other items. Depending on the outcome of these, you may or may not get that job. This job has an open hire, and if your skills, presentations, or references fall behind or your competitors have something you don't, you'll be back in the application line.

On-Page SEO

On-Page SEO is everything within your website, the keywords, content, tags, hierarchical structure, sitemaps, and more, and used to be the only SEO. Google looked heavily at your website for rank, and getting to the top was relatively easy for a skilled SEO specialist. However, Google's number 1 priority is to deliver the most relevant and accurate content in your search results. When people created "fake" businesses solely for rank, they said, "we need to fix this." So how would they fix this? Activity outside of the website or Off-Page SEO is how.

Off-Page SEO

All activity related to your site but not on your site is considered Off-Page SEO. In the analogy, SEO is like a job application. This is the reference check; who's talking about you, and what are they saying. And just like a real-life reference check, a great one can help tremendously, and a bad one can be detrimental.

What's a bad digital reference check mean? It means that if the shady chop shop or used car dealer is vouching for you, it may hurt your chances of getting the job, but if the CEO of Google is vouching for you, it may be just the thing that wins them over. So back-links are essential and significantly impact your site's rank, but they need to be from the right source or High Domain Authority Sites.

Your site's Domain Authority is much like its reputation score or credit check, and Google uses this score and other variables to score your site's Off-Page activity. If we were to build 100 sites today and link them back to this site, all those sites being new, low to no traffic, weak content, and no established Off-Page SEO would have very low Domain Authority and could penalize our rank because of it. Whereas, if Microsoft and Apple mentioned us, those would be great, being they have a very high Domain Authority.

Local SEO

So taking things a step further, Google also wants relevant local establishments to show up in the results. If you've Google'd say something like "Pizza El Dorado Hills" (or insert city name), you've probably noticed the 3 listings that show up with a map and pin drop.

This is the foundation of Local SEO. Local SEO relies heavily on what's known as the NAP, Name, Address & Phone. These must be consistent across all platforms so that Google knows who you are, where you are, and how to contact you. This leads to Google My Business or GMB.

Google My Business (GMB)

GMB is your business listing within Google. Since Google cut its Google+ platform, they've put a lot of emphasis on its GMB listings and their accuracy.

GMB uses a postcard in most cases to verify your address. However, they've cut certain aspects with the turn toward growing the value and placement of GMB listings. Personal mailbox companies such as The UPS store or other PMB companies do not qualify for a service at the location business address.

GMB has also put a lot of weight on its rating and review system, and Reputation Management is also a vital part of your overall digital marketing plan. You can read more about Walibu's Reputation Management here.

With Walibu's New SEO Package, You Get All of the Above And -

  • Planning, execution & tracking
  • Content curation & syndication
  • Quality backlink-building campaigns
  • Dynamic sitemaps
  • Information architecture
  • Meta tag optimization
  • Image tag optimization
  • Weekly reporting (track your results!)
  • 60% of all organic clicks go to the search results on the first page.
  • Most advertisers and entrepreneurs have understood the significance of good SEO and are investing heavily to improve their rank.
  • Strategic SEO implementation is crucial when it comes to optimizing the website of a traditional product or service company.

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SEO Services in El Dorado Hills

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Frequently Asked Questions

Google released a statement saying, "In most cases, the SEO will need four months to a year to help your business implement improvements and then see the potential benefit." However, we have achieved results much sooner in some cases. Reference: https://thesempost.com/google-seos-need-4-months-year-seo-changes-ranks/
We often teach courses and webinars on SEO and all aspects of digital marketing. Contact us here if you would like to be notified of our webinars or have any questions.

Seo is changing but not dead. Although the algorithm is changing and it is evident that click-through rates are decreasing, that's not something you have to worry about! There are strategies that SEO gurus are implementing, and it efficiently works to rank on Google. Google is working hard to adjust the algorithm, but our strategic SEO experts work harder

Selecting the right SEO company is extremely important and not easy. Getting inundated with ads for SEO and other digital marketing promises, do not be swayed by low cost or over the top promises. We've seen even well-known companies jump on the digital marketing scam program. Many traditional marketing businesses doubted the power of digital marketing. When they realized how wrong they were, the only option was to create an overnight sales team, selling on their name and not their deliverables. Good read: https://searchenginejournal.com/vetting-seo-agencies/196811/

Search Engine Optimization (SEO) is a practice of enhancing web pages to rank higher in search engines for search terms or keywords.

Investing time and money into search engine optimization can be very fruitful as search volume and competition only increase with time. SEO has also proven to be one of the best ways to reach customers searching online, especially now when an online purchase is a norm. On-page, technical, and off-site SEO factors should be examined and optimized for efficient search engine rankings. Search engine optimization also has higher returns which makes it a worthy investment!

Search engine optimization or SEO is an effective strategy for search engine marketing. This form of internet marketing focuses on increasing the number of visitors to your site by getting more high-quality traffic from search engines. However, search engine optimization can be complicated because search engines attempt to provide their users with only the top search results. There are many search engines, including Google, Yahoo, and Bing. It is important to know search engine optimization strategies to get the most traffic from search engines. There are also different types of SEO. Learn which search engine optimization strategies are right for you before starting an SEO campaign.

The best way to do this if you don't have enough SEO knowledge is to consult a local SEO expert.

Ever wonder why link building seems to be so much work? Links are one of the items that can help or hurt your rank, and those that help don't come easy. Check this article for a glimpse into issues link builders face with clients and webmasters: https://searchengineland.com/link-builders-really-want-know-277021
You can do SEO yourself, and there are a lot of resources out there to help, but to do it well takes a lot of time and talent. SEO is a skill that can be highly technical and takes time to learn how to do it correctly. When doing DIY SEO, you risk getting your site penalized, not knowing you are violating Google’s guidelines. In addition, Google often makes multiple changes to its algorithms. If you want to continue with a healthy and in-compliance SEO campaign, these changes need to be monitored and reacted to. Reference: https://www.walibu.com/blog/is-diy-seo-possible https://seroundtable.com/google-updates-thousands-20403.html https://inc.com/john-rampton/10-signs-your-business-needs-an-seo-expert.html

Search engine optimization (SEO) helps search engines categorize and display your webpage in search results pages appropriately.

Some search engines such as Google search the web for keywords to place websites in their search index. This process involves extracting key terms from websites and categorizing them according to certain factors like the content, links, social shares, and other attributes.

Possibly, but no one can guarantee a #1 ranking on Google. However, we have a great history of getting positive results for our clients. If anyone guarantees you the #1 position on Google, steer clear! SEO is a process that involves planning, execution, monitoring, and refining. There is no exact formula to execute, and with the many updates by Google, SEO is an ongoing and evolving process. But, when the fruits of your labor pay off, the rewards are great! Reference: https://support.google.com/webmasters/answer/35291?hl=en
Our prices are comparable, if not much less than other professional SEO companies in the industry. SEO is a skill that requires a lot of upfront and ongoing training and an honest and ethical team. If you are paying low prices for SEO, there is a high probability you are not getting what you paid for. Check out what you should be paying for SEO in the reference links. References: https://digitalcurrent.com/seo-engine-optimization/how-much-does-seo-cost/ https://searchenginewatch.com/sew/how-to/2267471/how-much-should-you-spend-on-seo-services