SEO
SEARCH ENGINE OPTIMIZATION
WALIBU’S SEO TIDAL WAVE!
SEO or Search Engine Optimization is the effort to get your site to the top of the search engines, for your desired keywords, targeting your target market. There are three primary types of SEO that we target; On-Page SEO, Off-Page SEO & Local SEO.
A lot goes in to getting your site to the top, and keeping it at the top. This is where Walibu comes in. Our team of SEO experts will fight diligently to build your rank and keep it there. SEO is like a waterfall, it looks the same every time, but the reality is it's moving like crazy!
A great explanation of technical SEO would be a lot like applying for a job. Say the job is ranking #1 for your desired keyword and the employer is Google. Google will look at your resume, or your website and On-Page SEO (which we'll explain more below), and see how well presented it is, what your skills and services are, how often you update your resume and stay on top of your expertise and many other deciding factors. If all pans out, google will then check your references, which would be the same as your Off-Page SEO (which we'll also explain more below); back links, mentions, citations and many other items. Depending on the outcome of these, you may or may not get that job. This job has an open hire and if your skills, presentations or references fall behind, or your competitor's have something you don't you'll be back in the application line.
On-Page SEO
On-Page SEO is everything within your website, the keywords, content, tags, hierarchical structure, sitemaps and more, and used to be the only SEO. Google looked heavily at your website for rank and getting to the top was relatively easy for a skilled SEO specialists. However, Google's number 1 priority is to deliver the most relevant and real content in your search results and when people were creating "fake" businesses, solely for the purpose of rank, they said "we need to fix this". So how would they fix this? Activity outside of the website or Off-Page SEO is how.
Off-Page SEO
All of the activity related to your site but not on your site is considered Off-Page SEO. In the analogy of SEO being like a job application, this is the reference check; who's talking about you and what are they saying. And just like a real-life reference check, a great one can help tremendously and a bad one can be detrimental. What's a digital bad reference check mean? It means that if the shady, chop shop, used car dealer is vouching for you, it may hurt your chances of getting the job, but if the CEO of Google is vouching for you it may be just the thing that wins them over. So back-links are important and have a huge impact on your site's rank, but they need to be from the right source, or High Domain Authority Sites. Your site's Domain Authority is much like it's reputation score or credit check. Google uses this score, along with other variables to score your sites Off-Page activity. If we were to build 100 sites today and link them back to this site, all those sites being new, low to no traffic, weak content, no established Off-Page SEO, would have very low Domain Authority, and could penalize our rank because of it. Whereas, if Microsoft and Apple mentioned us, those would be great, being they have a very high Domain Authority.
Local SEO
So taking things a step further, Google also wants relevant local establishments to show up in the results. If you've Google'd something like "Pizza El Dorado Hills" (or insert city name) you've probably noticed the 3 listings that show up with a map and pin drop. This is the foundation to Local SEO. Local SEO relies heavily on what's known as the NAP, Name, Address & Phone. These must be consistent across all platforms so that Google knows that's who you are, where you are and how to contact you. This leads into Google My Business, or GMB.
Google My Business (GMB)
GMB is your business listing within Google. Since Google cut their Google+ platform, they've put a lot of emphasis on their GMB listings and the accuracy of it. GMB uses a postcard in most cases to verify your address, however, with the turn towards growing the value and placement of GMB listings they've cut certain aspects, personal mailbox companies such as The UPS store or other PMB companies do not qualify for a service at location business address. GMB has also put a lot of weight on their rating and review system, which Reputation Management is also a VERY important part of your overall digital marketing plan. You can read more about Walibu's Reputation Management here.
With Walibu's New SEO Package, You Get All of the Above And -
- Planning, execution & tracking
- Content curation & syndication
- Quality back-link building campaigns
- Dynamic sitemaps
- Information architecture
- Meta tag optimization
- Image tag optimization
- Weekly reporting (track your results!)
- 60% of all organic clicks go to the search results on the first page.
- Most advertisers and entrepreneurs have understood the significance of good SEO and are investing heavily to improve their rank.
- Strategic SEO implementation is very important when it comes to optimizing the website of a traditional product or service company.
Click here for FREE SEO Audit!
Take a minute to check out all of our great Website Design features here!
SEO Services in El Dorado Hills
Possibly, but no one can guarantee a #1 ranking on Google. However, we have a great history of getting positive results for our clients. If anyone guarantees you the #1 position on Google, I would steer clear. SEO is a process that involves planning, execution, monitoring, and refining. There is no exact formula to execute and with the many updates by Google, SEO is an ongoing and evolving process. But, when the fruits of your labor pay off, the rewards are great!
Reference: https://support.google.com/webmasters/answer/35291?hl=en
Google released a statement saying "In most cases, the SEO will need four months to a year to help your business first implement improvements and then see the potential benefit." However, we have achieved results much sooner in some cases.
Reference: https://thesempost.com/google-seos-need-4-months-year-seo-changes-ranks/
Our prices are actually comparable, if not much less than other professional SEO companies in the industry. SEO is a skill that requires a lot of upfront and ongoing training as well as an honest and ethical team. If you are paying low prices for SEO, there is a high probability you are being ripped off. Checkout what you should be paying for SEO in the reference links.
References:
https://digitalcurrent.com/seo-engine-optimization/how-much-does-seo-cost/
https://searchenginewatch.com/sew/how-to/2267471/how-much-should-you-spend-on-seo-services
You can do SEO yourself and there are a lot of resources out there to help, but to do it well takes a lot of time and talent. SEO is a skill that can be highly technical and takes time to learn how to do properly. When doing DIY SEO you run the risk of getting your site penalized, not knowing you are violating Google’s guidelines. In addition, Google often makes multiple changes to their algorithms. These changes need to be monitored and reacted to if you want to continue with a healthy and in-compliance SEO campaign.
Reference:
https://www.walibu.com/blog/is-diy-seo-possible
https://seroundtable.com/google-updates-thousands-20403.html
https://inc.com/john-rampton/10-signs-your-business-needs-an-seo-expert.html
Selecting the right SEO company is extremely important and not easy. We all are inundated with ads for SEO and other digital marketing promises, do not be swayed by low cost or over the top promises. We've seen even well known companies jump on the digital marketing scam program. Many traditional marketing businesses doubted the power of digital marketing and by time they realized how wrong they were, the only option was to create an overnight sales team, selling on their name and not their deliverables.
Good read: https://searchenginejournal.com/vetting-seo-agencies/196811/
Wondering why link building seems to be so much work? Links are one of the items that can help or hurt your rank, and the ones that help don't come easy. Check this article for a glimpse into issues link builders face with clients and webmasters: https://searchengineland.com/link-builders-really-want-know-277021
We often teach courses and webinars on SEO and all aspects of digital marketing. If you would like to be notified of our webinars or have any questions, contact us here.
Tell Us About Your Project
Frequently Asked Questions
Seo is changing but not definitely dead. Although the algorithm is changing and it is obvious that click-through rates are decreasing but that doesn't have to worry about! There are strategies that SEO gurus are implementing and it efficiently works to rank on Google. Google is working hard to adjust the algorithm but our strategic SEO experts work harder
Search Engine Optimization (SEO) is a practice of enhancing web pages to rank higher in search engines for search terms or keywords.
Investing time and money into search engine optimization can be very fruitful as search volume and competition is only increasing with time. SEO has also proven to be one of the best ways to reach customers searching online especially now where online purchase is the norm. On-page, technical, and off-site SEO factors should be examined and optimized for efficient search engine rankings. Search engine optimization also has higher returns which makes it definitely a worthy investment!
Search engine optimization or SEO is an effective strategy for search engine marketing. This form of internet marketing focuses on increasing the number of visitors to your site by getting more high-quality traffic from search engines. However, search engine optimization can be extremely difficult because search engines attempt to provide their users with only the top search results. There are many search engines, including Google, Yahoo, and Bing. To get the most traffic from search engines, it is important to know search engine optimization strategies. There are also different types of SEO. Learn which search engine optimization strategies are right for you before starting an SEO campaign.
Search engine optimization (SEO) helps search engines categorize and display your webpage in search results pages appropriately.
Some search engines such as Google search the web for keywords to place websites in their search index. This process involves extracting key terms from websites and categorizing them according to certain factors like the content, links, social shares, and other attributes.