People are constantly on their phones, and they won't find you if you aren't. The main thing we are trying to do with your digital presence is build trust with your market and site visitors. A huge extra layer of trust can come from a business with a downloadable app. The trust-building aspect also gives users easy access to your information and services. The only issue with apps is that Apple needs to approve all apps before launch, so it would need to fall into the parameters they accepted. On the other hand, Android has a very open and inviting platform.