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How to Finish Strong: Crafting Persuasive Marketing That Inspires Action
Tuesday, March 25, 2025 When it comes to marketing, first impressions matter—but how you end can be even more powerful. Whether you’re creating website copy, sales emails, or social media ads, the final impressio... Read more
Marketing 101: How to Get Your Prospects to Take Action Now
Tuesday, March 18, 2025 Understanding what drives your potential customers is key to turning prospects into buyers. At its core, their decisions are influenced by two powerful emotions: fear and excitement. Fear: Th... Read more
Bridging the Persuasion Gap: How to Turn Prospects into Customers
Tuesday, March 11, 2025 Convincing a potential customer to choose your product or service isn’t just about showcasing past successes—it’s about giving them confidence in the future. The biggest challenge bu... Read more
Why You Shouldn’t Try to Appeal to Everyone
Tuesday, March 4, 2025 Marketing a service-based business isn’t about casting the widest net—it’s about targeting the right audience. Many businesses fall into the trap of trying to attract as many people ... Read morePopular Tags
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Ben Paulsen
