Why Content is ‘King’? - Part 7

 Tuesday, August 18, 2020


Why Content is ‘King’? - Part 7

With your keen interest and effort, we have successfully made it to the last part of our SEO series. From introducing SEO to optimizing your website, we have covered every aspect of this powerful marketing tactic.

Today, we are here with the most awaited topic of SEO, and that is - Content. You must be thinking, why are we discussing it last? It should be a priority. But content creation is not a one-step process. It is a complete strategy that takes time to implement and show results. 

Content is everything from text to images and videos that informs, educates, and converts your visitors. Now, the question is - what makes content the “King?” Unique, engaging, and stimulating content that compels users to take action is the one that makes the difference. 

So, how would you create such content? 

You have a number of content marketing options available to you:

Blogs

Blogs are an excellent way to educate your audience about your products and services. Whatever industry you belong to, blogging keeps you engaged with your audience and creates much-needed influence in the market. 

Add value to your blog, writing exceptional pieces with quality as your priority over quantity. How-tos, guides, tips, and tricks, and listicles are effective blog content types. 

Landing Page Content 

This must be your priority when you start to write content for your website. The landing page or product page is where your visitors will be directed when they click your ad. It is all about persuading them to take action, whether it is filling out a lead form or making a purchase.

Make sure the content is highly appealing yet easy-to-understand with clear calls to action (CTA). 

Case Studies

Nothing is more persuasive than real stories. Case studies help your readers understand how your product solved a particular problem. It can be a strategy or a step-by-step procedure you followed, helping your clients grow. 

Enrich your success story with research, original facts and figures, and real characters. 

Infographics

A smart combination of information and graphics, these pieces provide a great learning experience to your readers. If you don’t feel like creating a long-from listicle or a full-fledged post on statistics, go ahead with infographics. It is an entertaining way of presenting information full of facts, figures, charts, and pictures. 

Don’t overwrite your infographics. Include information that is most important for your audience to know. 

Videos 

There’s no other way than videos to keep your audience hooked with your content. A video can be anything from introductory videos to product descriptions and storytelling. 

You don’t have to get your hands dirty into creating videos. Hire a professional video marketing company to put creativity and knowledge into practice. But, you do have to think out-of-the-box for the content in your videos. 

eBooks and Whitepapers

eBooks and whitepapers represent your thought-leadership on a particular topic. While eBooks are long-form descriptive content that covers a topic in-depth, white papers are research-based pieces that support your content with proper facts and figures.

All you need is a great topic and a credible writer to do the job for you. These content types come under premium content (downloadable), for which people exchange their email addresses. Make sure you provide equal value in return. 

Time to wrap up! We hope this guide turned out to be productive for you. Many more such guides are on their way. So, stay tuned with us!

To buy time and ensure professionals are taking care of your marketing needs, let us help you create an SEO & Marketing strategy to build your digital presence. 

Contact our SEO team at Walibu and schedule a consultation call on (916) 358-3950. You can also write to us at  info@walibu.com.


Popular Tags

social media marketing search engine optimization website development email marketing web design voice search build a strong brand online digital branding strategy brand authority and engagement conversion rate customers-in-the-door digital marketing foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads

Archive

May, 2024 April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013

Authors

Ben Paulsen