On-page Optimization - The Next Step to SEO - Part 4

 Tuesday, July 28, 2020

Welcome back to our SEO guide- Part 4!

Keep your keyword list ready - today, we will delve into the practical side of SEO training. Let’s get started. 

SEO is a combined term for on-page, off-page, and technical optimization of a website to make sure that it ranks on the top of the search engine results pages (SERPs). All these elements together contribute to your search engine rankings. 

Note - We will cover all the three types of SEO one-by-one in our 7-part SEO guide. Make sure you don’t miss any updates!

Let’s begin with on-page SEO. 

What is on-page SEO?

On-page or on-site SEO optimizes your webpage content for search engines to discover your website when a user searches for your services. It covers all the elements ON your web page, ranging from website structure to the content, hence the name “on-page SEO.” 

But why should you bother with on-page SEO?

To put simply, it’s because of on-page SEO that your website will be visible on the SERP for the targeted keywords. While Google considers an array of factors to rank your website on the SERPs, it looks for content that matches user intent. 

Let’s get started by employing the best on-page SEO practices. 

It all starts with user intent - Plan your content

Content, being an integral part of your website, must address user intent before any other objective. Before you start creating content for your blog or a landing page, make sure it’s relevant to what your audience is searching for. 

Optimize your content for search engines

Here, you have to cover the three most important aspects:

Title tags

Use your focus keyword while creating title tags for your content. Don’t stuff your keywords - let them flow naturally in the title. It should not exceed 70 characters. 


Structure your content into <h1>, <h2>, <h3>,...tags to improve its readability. Use focus keywords and their variations wisely in the h tags. 

Meta Description

Give a crisp yet appealing overview of your content between 155-160 characters. Make it “clickable” enough that Google cannot replace it with any other text on your web page. 

Keep away from auto-generated URLs

Not only short and keyword optimized URLs perform better in terms of SEO, but the human-readable text also shows the relevance of your content to the search query. 

Eliminate all the figures or special characters from the URL. Create a custom URL that describes what your content is all about.

Use multimedia wisely

While adding images, videos, infographics, or charts to your content, keep in mind two things:

  • Multimedia content should serve the actual purpose behind its creation - keep your visitors engaged to your website. 

  • Utilize alt attributes, tags, file names, image titles, and video transcripts in favor of keyword optimization.

Embed internal and outbound links to your website

While internal links help Google crawl through other content on your website, outbound links build its credibility. The latter represents your content to be of the utmost value to your audience. Make sure that you reach out to highly authoritative sources for outbound links. 

Don’t forget to use anchor texts while linking to other content on your website or outside sources. This clickable text part precisely mentions the intent of the linked site to Google and the users. 

When done wisely, on-page SEO can give a significant boost to your search engine rankings. If you find on-page SEO to be trickier than it seems, contact SEO experts at Walibu. Our team will work with you to improve your website’s visibility. 

Give us a call at (916) 358-3950 or write to us at info@walibu.com to get started. 

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Ben Paulsen