Optimize Your Google Ads Campaign - Part 5

 Tuesday, June 30, 2020

Optimize Your Google Ads Campaign - Part 5

In our 5-post-long blog series, we’ve covered everything - from introducing Google Ads to creating a basic PPC campaign, we’ve shared every detail that will help you kickstart your paid marketing journey. 

This “series finale” - Part 5 of our Complete PPC Management Guide walks you through campaign optimization. 

Everything you followed in this guide had one common thing - the defaults. The search engine giant Google is proactive in its services. While starting something new, it always has a set of defaults ready for the users to step ahead. 

But, when it comes to ensuring the best for your business, you need to be specific and goal-oriented. This is what we have discussed in the final part - adjust the default settings. 

Let’s get started. 

Do you really need the package deal?

You cannot spend all of your budget on the display ads when you’re just starting. Google asks you to go for a combo - search and display advertising. 

Start with the search network to explore your audience and find what is exactly working for you. 

Choose your extensions wisely

Hidden extensions by Google are a great way to progress in your campaign optimization. You can edit these options for better reach of your ads:

  • App - Connect your ad to your app for mobile and tablet searches.

  • Reviews - Include customer feedback from third-party review sites.

  • Callouts - Highlight unique services.

  • Structured Snippets - Make your ad detail-oriented, adding information from landing pages.

  • Site links - Give you an edge in the competitive landscape.

Don’t auto-optimize your ad rotation

If you’re completely into improving your campaign, avoid the auto-optimize suggestions. Without gripping on what’s working, you cannot let Google decide whether to stop delivering. 

Rotating your ads evenly can help you gain insights on the click-through rates (CTRs), costs, and conversions. It will shape your campaign in the right direction. 

Narrow down your target location

Google has a broad group of audience for you. It may or may not match your target segment. Especially if you’re bidding on location-specific ads, you can’t go general. 

It’s better to choose “people in my targeted location” if you’re not welcoming customers out of your geographic area. 

Select your search partners

To improve your ad visibility, Google turns on its default settings for “Search Partners”. That means your ads can show up outside of Google's SERPs. 

Although you won’t get a complete list of search partners (except for YouTube), Google mentions hundreds of qualifying sites using the Google search tool. You can choose to appear on "other pages related to the person's search." 

Avoid fluff and power up your budget

We know you’re just starting, but Google is strict in testing your ads. For the first two weeks, you need to bid at a higher rate. It builds credibility and informs Google that you’re not here for just the sake of it. 

Review your keyword list, remove everything that could take your campaign down. Go through your ad copy and ensure you have clear CTAs. 

We assume you’re keeping up with our guide from start to finish. If you want professionals to handle your PPC campaigns and stand out from the competition, contact your PPC experts at Walibu. 

We are determined to deliver proven results in terms of higher engagement and ROI. Contact us here to know more or write to us at info@walibu.com.

Popular Tags

search engine optimization email marketing web design voice search build a strong brand online digital branding strategy brand social media marketing authority and engagement conversion rate customers-in-the-door digital marketing foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads social media


April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013


Ben Paulsen