New Year, New Marketing Strategy

 Tuesday, January 17, 2023


5 Signs It’s Time to Renovate Your Online Marketing Strategy 

As a marketer, we put a lot of effort and work into our digital marketing plan. But how do you know if your marketing is working? Or if you’re getting the desired results from your marketing strategy?  

Altering your current strategy or introducing renovated methods to accommodate new trends and shifts in customer behaviors is critical to reaching yearly business goals.  

How do you know it’s time to revamp your current marketing techniques? Some signs tell us when you should change your digital marketing strategy. 

Metrics, like sales and revenue, are indicators of success. However, other subtler signs can foretell the downfall of your business. Don't wait for it to be too late to take action – read this article to discover 5 red flags you should pay attention to when assessing your marketing strategy. 

5 Telltale Signs You Need to Renovate Your Online Marketing Strategy 

Poor Website Conversion 

There’s nothing more disheartening than your website visitors not converting into buyers, and it indicates that your marketing message is not resonating with the right audience.  

Implementing conversion rate optimization (CRO) strategies is essential to address this issue. It will help ensure that your marketing message and offerings appeal to the right audience. 

By utilizing CRO and tracking user behavior, you can identify areas for improvement on your website. Get help from an established digital marketing agency to determine the conversion problems, analyze potential solutions, and apply the results. 

Must Read: Design Hacks to Increase Conversion 

Stable Traffic 

With over half a million new users accessing the internet daily, more than maintaining a static traffic level is required. You need your website to gain more traffic over time to keep up with the competition. 

You should constantly evaluate your tactics to make sure that your website is reaching more and more people. If your traffic is staying the same, it is time to look for changing marketing strategy examples for your website. 

Only Views or Likes and No Comments or Reshares 

Online marketing strategies today rely heavily on social media marketing. With just one post, you can reach millions of users.  

However, if your posts get a lot of likes but no comments or hundreds of views but are never shared, then you need to rethink your approach. To attract, convert, and retain customers, stimulate as much engagement as possible. Not only does this increase traction, but it ultimately leads to higher customer retention.  

Personalization is essential for creating an engaging experience, as people are more likely to trust individuals than faceless companies. 

Slipping Out of Google's Search Results 

A successful SEO campaign aims to increase the website's visibility to consumers searching for similar products or services.  

Still, it is critical to be aware that some strategies may become ineffective over time and require modification. You may lose rankings and other vital metrics such as traffic, conversions, and revenue. 

Decreasing Email Sign-Ups 

If you observe an increase in email sign-up counts, it's a strong indication that your marketing message has been successful. However, if you begin to see a decrease in email sign-ups each month, your landing pages or offer will likely need to be revised. It can be a significant problem since fewer emails usually mean fewer leads. 

To fix this problem, you should evaluate the process of subscribing to your emails to identify any issues. Are there any hiccups that may prevent people from signing up? Make sure your email system is up to date. 

These are some changing marketing strategy examples. If you recognize these 5 indicators, it's time to upgrade your online marketing approach.  

Wondering how to change your marketing strategy? Contact Walibu — our experts are well-versed in the changing dynamics of online marketing and can help you craft a brand new strategy. 


Author

Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.

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