Content Writing Best Practices
As often said when it comes to digital marketing, content is king, but only if it’s delivered correctly.
The age of the Internet has led to a massive demand for content. Almost 90% of businesses use some form of digital content in their marketing efforts. Rightly so, as when you digress your online marketing efforts towards informing and educating the audience, your business generates three times more leads than outbound marketing.
While creating content consistently is essential for your business to grow, maintaining the quality of your content is also vital. In today’s blog, let us tell you the tips for best content writing practices that unlock the secret of the balance in writing for your business.
5 Best Content Writing Practices
Know Whom You’re Writing For
While we’d love the idea of everyone on the web reading our web content, that’s impractical to think. Your business has a specific set of audiences, and your content needs to target just that.
Understand the demographics, location, income status, and behavioral aspects of your audience. Once you know who they are, you get a direction to write towards.
After all, content for a 22-year old who’s a fresher in the corporate world can’t be the same as the one for a CEO of a successful company.
Your Headline Should be a Headturner
Frankly speaking, the headline of your content has a lot of heavy lifting to do. After all, it sets the first impression of your content and determines the clickability of the piece.
You need to stir emotions with the words of your headline to make it compelling and engaging. Do remember to keep it concise.
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The high-ranking keywords allow the search engines to find your content and rank it appropriately for the audience to read it.
Research the target keywords for your subject and add keywords into the headline and the body of your content. Remember to not stuff the keywords; it is a black-hat SEO tactic. Make the keyword flow natural and authentic.
Make it Statistics-Rich
To establish credibility, create content pieces backed up by research. When you provide a trustworthy source to support or prove a point, it makes your content more reliable. Also, use attribute sources for statements that are likely to be challenged.
You can add data and research findings, published opinions of an authoritative figure or institution, or direct quotations of the speaker or publisher.
Work on Your Formatting
Your content should be easy on the eyes of your audience. Therefore, break it up into chunks of short paragraphs. To make it skimmable, use subheadings and bulleted lists. The idea here is to make your content as digestible as possible. You can also add images or infographics to facilitate the same.
Also, do not forget to add a call-to-action (CTA) at the end of your content to let the reader know what you want them to do next.
Effective content writing is the key to convert website traffic into satisfied customers. We agree, there is no magic wand to help you excel at it. The only way out is to keep practicing these practices consistently to master them.
To get assistance to craft an effective content creation strategy for your business, reach out to Walibu, a digital marketing agency. Contact us at (916) 358-3950 to speak to our digital marketing experts.