The days of standing on your soapbox to try and persuade your fellow people into buying your product/service or believing your message are past us. Or at least in the physical sense. Your webpages and other market messaging channels are your new modernized soapboxes, but the principle is the same - get people to engage and take action.
Ever wonder how many visitors will take an action after reading your website, social media or other marketing copy? That’s the motive of copy, right?
Be it signing up for your email list, scheduling a call, buying a product, or more, great marketing copy is the start to tremendous conversion rates. 73% of people admit to skimming rather than reading a blog post. In such cases, what would be the best approach to create smart content? Go beyond writing an SEO page and attract more people by addressing their pain points.
What is Web Copywriting?
Web copywriting involves creating content for online services like an e-commerce site, product description page, or social media account to generate traffic and sales.
The content should be written in simple English without any fake description or complicated terminology to understand better. You require an audience that can be your loyal customers in the future. Before purchasing any product or service, every customer does their research work, so it is wise to avoid any lofty claims that can result in losing the audience.
Tips to Create Smart Copywriting
To create smart content for web pages, it is essential to develop a strategy. We have a few tips that can help you in improving your web content for marketing strategy –
Use Data Analysis to Know Your Audience
The smartest way of creating content is by understanding public demand and requirements. Whether a large or small business, every business owner needs to gather data through analytical tools. This helps in creating content to serve the audience and achieve brand goals.
Understand your customer's requirements to write content that hits your target instantly. Before writing any content, it is imperative to know who the audience is. This helps feed the site with the best creative content, which gives benefit in a short time.
Know your USP (Unique Selling Proposition)
You should know your USP to retain your loyal customers. Many brands sell similar products as yours, and your loyal customers don't need to remain with you forever. You should have a reason to retain customers.
Once you know your USP, you can communicate with your loyal customers and potential customers accordingly. Therefore, instead of using common terminologies like 'the best' or 'unique' for your product, choose statements that differentiate you from other brands.
You can engage with potential customers by storytelling which is the best way of connecting emotionally with the audience. Storytelling is different from the 'about us' section because the brand narrates personal experiences, failures, and achievements. Most customers connect with such storytelling because everybody comes across failures in life. This way, whomever visits your website is unable to ignore it.
Even if you are writing content for a Tech-based website, the language should be simple and casual because your readers are not limited to software engineers.
Instead of using complicated words, use simple English and everyday words that make sense to readers and enjoy wholeheartedly. Use shorter sentences and avoid passive voice writing. Create short paragraphs with lots of bullet points and bold headings, making it easier for the audience to scan the copy and grab important issues.
The headline should speak about the content that should grab visitor's attention instantly. The headline for the content should force your audience to read the next line. Therefore, the first sentence of the content should also be compelling. The headline and first sentence of the content should explain the purpose of the e-Commerce brand and how it can change customers' lives.
Good copywriting generates sales, attracts potential customers, and the response is quick, but great copywriting builds a loyal customer base and increases your recurring income. Want to learn more about copywriting? Stay tuned to our copywriting series.
Walibu uses smart strategies to create content that helps in the overall building of market value. To know how to use words smartly to persuade and inspire prospective customers, schedule a call with us.