Is Your Website 2 or More Years Old?

Wednesday, November 7, 2018

Digital technologies are evolving at a very fast pace, and your site needs to stay on top!

If your website is 2 or more years old, chances are you’re missing out on modern upgrades and it’s time to explore new technologies that you may have missed over the past years. You might need to step out of your comfort zone regarding how you think a website should look and function.

If you are someone who never went back and checked if your Website needs a new feature or upgrade, then you are making a HUGE mistake. A business website is something you should never just “set and forget”, your site is your business storefront and needs to be maintained just like a literal storefront.

Here are a few important aspects of a business website. If you are missing one or more, it may be time for an updated site.

Social Integration

Social Networks are important to sustain a healthy customer relationship in today’s business world. Social networks are seen as a great way of building and nurturing a community around your brand. It is advisable to integrate social networks with your business website for, expanded audience reach, better lead conversions and to further build trust with your prospects and clients.

Visual Hierarchy

Websites shouldn’t be difficult to use. There is a professional web design concept known as “Visual Hierarchy” which takes into consideration the viewer’s journey and designs the website accordingly.

Visitors usually follow a natural path across the page and try to scan it at the initial view. The arrangement of content, images, buttons, forms, contact details etc need to play into this pattern of movement. Visual hierarchy helps the visitors to smoothly move from one action to the next without interruption improving the chances of lead generation for your business.

SSL (Secure Sockets Layer)

SSL certification or https protocol used to be just for sites that took credit cards or sensitive information. Nowadays, sites without sensitive information are using SSLs for not only securing what information they do take but also as an indicator to search engines you have taken all steps available. As well, visitors are susceptible to security warnings &alerts when they visit your website which can make the user uncomfortable, even if the alert is a non-issue. Keeping visitors comfortable with your site and data collection is always a good move.

CTAs (Calls To Action)

Looking at a modern business website, visitors may want to buy from you, try to contact you or learn more about services offered, these calls to action (CTA) items need to be easily accessible. Visitors will have a chance to call and/or email you at their convenient time, enabling you to never miss a potential sale. Additionally, you will also have a constantly growing database of potential customers who filled out the contact form. You can utilize this database to nurture leads and convert them into long-term relationships.

Responsive Design

Mobile searches are at an all-time high and if your website does not show up properly on phone, people are not going to be able to use your website and never become your customer. The thought behind responsive web design is to enable people surfing from different devices (mobile phones, tablets, desktops, etc.) to redeem the same site experience tailored to the device.

You need to continually invest in digital marketing activities to be able to develop a marketing automation system that continuously produces results. Walibu can help you develop and maintain a professionally designed website, drive traffic to it, convert your visitors to leads and facilitate those leads until they become a client. To Get Started email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!