Regardless of how good of content there is on your website or how attractive the web design is, you won’t be able to attract a significant portion of your target audience unless you offer visitors an optimal experience regardless of where they access your website. But how do you make your website look as awesome on mobile phones as it looks on the desktop? Is that even possible? The answer is YES! It is possible by upgrading your website to a “Responsively Designed Website”
A responsive website design is a site that can adjust to the screen it is being used on. Responsive websites automatically reformats to enhance the user experience regardless of the device it is accessed from. Increasing use of the internet and proliferation of web applications on tablet and phones has been the driving force behind the need to have a Responsive Website.
The thought behind responsive web design is to enable people surfing from different devices (mobile phones, tablets, desktops, etc.) redeem the same site experience that business desired to provide.
Apart from improved site experience and increased reach to clients & customers on smaller gadgets here are three interesting highlights of Responsive web design
Easy Social Sharing
Responsive web design can lead to an increase in social shares for your content. A responsive design paired with social media buttons makes it easier for a user to share links from your website to their social platforms. It can help enhance the credibility and reach of your website which will lead to more traffic and again more conversions. Your improved credibility will also enhance your search ranking resulting in an overall digital win for your business.
Looking at your business website, visitors may want to buy from you, try to contact you or learn more about services offered, these call to action (CTAs) items need to be easily accessible. A responsively designed website offers visitors a chance to call and/or email you directly via their phone at their convenient time enabling you to never miss a potential sale. Additionally, you will also have a constantly growing database of potential customers who filled out the contact form. You can utilize this database to nurture leads and convert them into long-term relationships.
Easy Search Ranking
As on April 2018, Google has announced responsive web design to be a ranking factor and has implemented “Mobile First” index. This clearly means any of your competitors with a similar responsively designed website are more likely to outrank you in the search results if you have a non-responsive website.
Walibu can help you design, develop and maintain a responsive business website. To Get Started email us at firstname.lastname@example.org and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!