Boost Marketing with User-Generated Content!

 Tuesday, October 25, 2022

Boost Marketing with User-Generated Content!

3 clever ways to create valuable UGC(User-Generated Content)! 

Businesses strive to build trust among their audience and potential customers and sometimes go to great lengths to create marketing campaigns, social media posts, or blogs to establish their brand identity. 

In the end, potential customers are more likely to believe reviews from real people than they are to believe marketing messages from businesses. Consumers trust content created by existing customers leaving online reviews and testimonials. 

We’ve all seen the impact Amazon reviews, social media influencers, and celebrity endorsements have on products and the brand’s identity! It’s what marketers term User-Generated Content (UGC).  

In this blog, let’s dive deeper into what makes user-generated content important to marketing efforts and how you can leverage it to attract loyal customers for your business. 

A Killer UGC Strategy to Attract Customers 

UGC can help to forge a closer connection between customers and your brand. Customers who feel like they're part of a community are more likely to become loyal, repeat customers. UGC is an incredibly cost-effective marketing tool for small businesses on a tight budget. 

Give People a Reason to Share Your Content 

Coca-Cola’s ” Share a Coke” campaign in 2011 replaced its traditional label with 150 of the most popular first names in the country. It encouraged fans to find a bottle with their names and share it with friends and family. Not only was the campaign successful, but it also created significant user-generated content.  

The lesson? Give your page followers a reason to talk about your brand. You don’t need to go all out with the budget. They may share your brand’s Facebook posts for several reasons — discounts, recognition, and rewards. Or simply because they like it and can’t resist sharing it. 

Don’t Underestimate the Power of Hashtags 

Using hashtags strategically on social media platforms like Instagram and Twitter can inspire people to share your content.  

Run a hashtag campaign and encourage your fans to use your brand hashtag in their comments, shares, and content to promote you. In turn, give them an incentive. Sometimes, just featuring the shares on your brand account is enough for users. You can also propose free merchandise, membership, or service.  

Airbnb has effectively leveraged the use of hashtags. Their branded hashtag #airbnb - simple and memorable - is used heavily by customers to post about their properties. The brand even tracks the hashtags and reposts the content. 

Must Read: Slow and Steady Wins the Race 

Simply Ask! 

Let your customers know the kind of UGC content you’re looking for and encourage them to send it to you.  

Starbucks does it tactfully! They ran a contest asking customers to design their coffee cups and submit online entries. The contest led to an exponential rise in UGC submissions, dramatically increasing brand awareness. 

Try asking open-ended, interactive questions to your audience. Make the questions thought-provoking and relevant to your business, and post them on your social media channels.  

If you haven’t tapped into the power of user-generated content, it’s high time to start. Facebook, Twitter, and Pinterest are sites that run primarily on user-generated content — take a hint from the experts! 

Walibu can help you leverage user-generated content and enhance your brand awareness. Reach out to us at (916) 358-3950 and drive more attention to your business. 


Author

Ben Paulsen
Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.

Popular Tags

digital marketing online reputation management search engine optimization brand awareneness social media marketing web design content marketing advertising strategy website development email marketing voice search build a strong brand online digital branding strategy brand facebook ads instagram ads social media digital advertising authority and engagement conversion rate

Archive

December, 2024 November, 2024 October, 2024 September, 2024 August, 2024 July, 2024 June, 2024 May, 2024 April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013

Authors

Ben Paulsen