Slow and Steady Wins the Race: Planning a Long Term Content Strategy
The Internet world is crazy cool - you hit a query, and you’ll get millions of search results, ideally bringing you the required information. It doesn’t matter if you want to learn about boats or looking to understand bots - Google can interpret every letter in your search phrase and deliver the desired results.
Each result that corresponds to your search terms is a form of content material. Everything is content, from blogs and PRs to YouTube videos and Pinterest imagery. No wonder you need to have a fool-proof content marketing strategy to attract relevant and qualified traffic to your website.
A long-term content promotion and distribution strategy will make you consistent with your posts and put you in the good books of Google. It can help your local business drive more traffic and make your online brand stand out - even in this hyper-competitive era.
Here we have listed tried and true steps to plan or reform your content marketing campaign -take notes!
Long-Term Content Marketing Strategy - Your Roadmap for Success
Set Your Goals
Before beginning any long-term content marketing strategy, you should have a clear goal. It's essential to be realistic and establish milestones that you can work towards overtime.
What do you want to achieve? Engagement? Conversions? Community building?
Whatever your goals are, they should be SMART (Specific, Measurable, Achievable, Realistic, and Timely). Once you have a clear objective, you can create a content marketing strategy that aligns with your goals.
Identify Your Buyer Persona
Any marketing strategy can only be successful if you know who to target. A new business must establish its targeted demographic. Before targeting a new market, knowing the buyer persona can help you provide relevant content.
Now, what is a buyer persona? It is a research-based profile that defines a target customer. It may contain specific information like lifestyle, daily challenges, and more. Also, it shows the process through which your customers make decisions.
With these details, you will be able to create content that will bring you closer to your target audience.
Conduct a Content Audit
The next step is to declutter and refine what you already have - you need a content audit.
A well-planned content audit keeps you from wasting time making duplicate content. Also, you get to identify the loopholes which you can later address in your strategy.
Dig up your files and look through your content. The chances are that you might find something that you can repurpose.
Do an Event-Based Audit
You will also need to consider all upcoming events that can align with your content creation, including projects and marketing campaigns. Take note of these events and create your content so that it can connect with the client.
Sort out events by month and select a theme for each. You can also come up with relevant blog posts that can increase the marketing potential of your content.
Organize Your Content Based on the Buyer’s Journey
Having a clear picture of your content assets and upcoming events will help identify the next step in selecting the right kind of content materials for each step of the buyer's journey.
Do a lot of brainstorming by finding content types, ideas, and topics by paying attention to the buyer’s journey. Plan out the direction of your content by arranging keywords and creative themes. Once done, chalk out a content schedule and publish your content across your selected channels.
A good content marketing strategy can get you ahead on the Google search engine. However, you need to ensure that your content strategy works well in the long term. We hope we have helped you plan your content in the right direction with the above tips.
However, if you need experts to do all the strategic legwork, connect with Walibu. Our team understands your marketing goals and will help you build your long-term content strategy. Don’t wait - contact us today to streamline your marketing efforts.