CTA Blunders: Boost Business Success, Fix Now!

 Tuesday, December 6, 2022


Call To Action mistakes you need to avoid 

American poet Emily Dickinson said, “If you take care of the small things, the big things take care of themselves.” 

We don’t mean to be poetic about marketing, but Ms. Dickinson’s thoughts about life align with our thoughts about Call-to-Action (CTAs).  

Even though it appears as a relatively smaller website element, CTAs are your ultimate gateway from one stage of the conversion funnel to the other. Some marketers brush it off lightly, thinking it’s easy to throw a few words together to drive engagement. But they need to be aware that CTA’s are a product of science and psychology. If not followed, it can leave you with a bad CTA example and barely any traffic conversion. 

In this blog post, let’s discuss CTA’s common mistakes you shouldn’t use for web conversions -  

5 CTA Mistakes Hurting Your Online Conversions 

Vague CTAs 

Digital marketing is an effective way to reach potential customers and drive conversions, but your campaign will only be successful with a compelling call to action.  

By avoiding vague and overly generic CTAs like "Sign Up Now," you're better able to encourage prospective customers to engage with your product or service and motivate conversions. Crafting a call to action specific to your product will set you up for success and help focus the visitors’ attention on taking the desired step toward becoming a buyer.  

Utilizing actionable words like “download” or “purchase” are much more likely to grab their attention than broad language that doesn't truly clarify what they should do next. After all, completing conversions is what it's all about. 

Pro-tip for a call to action - Don’t leave it to your website visitor to guess the meaning of the CTA. Give clear CTA prompts. 

The CTA “Submit” 

Most of us use the CTA “Submit” when asking potential clients to fill in the information. 

This one-word CTA does nothing to compel a customer to follow through - no emotions, no personalization, no triggers, and it’s more of a command rather than persuasion. Conversion experts at Walibu can help you with CTA’s that work exceptionally well for sign-ups. 

No Personalized Words to Your CTA 

In the world of digital marketing, conversions are paramount. People don’t want to feel like yet another face along their journey.  

A generic Call To Action can sound like an afterthought, and something carelessly copy-pasted from elsewhere. However, personalizing your CTAs can create a powerful connection between the reader and your message — giving the impression that it was crafted specifically for them.  

With just a few words, you can transform a dull CTA into one that resonates with readers and encourages conversions. 

Must Read: Design Hacks to Increase Conversion 

Too Many CTA Buttons 

When it comes to conversions, a concise and compelling call to action is essential. One well-positioned CTA has the potential to capture your prospect’s attention, suggesting an action that can quickly yield desired results.  

Conversely, too many CTAs can confuse prospects and overwhelm them. They may need help deciding where to start or knowing which button is correct, which could leave them discouragingly waiting on the sidelines instead of taking necessary action.  

When prioritizing conversions, consider how many Call To Action you are presenting; make sure your approach is succinct and thoughtfully planned. 

CTAs Forcing Prospects to Commit 

As much as a CTA within a website is helpful, it's important to remember that asking visitors for a firm commitment right from the start can feel aggressive and spammy.  

For those who have not visited or are unfamiliar with your brand, this could make the experience off-putting. To avoid this, focus on fostering relationships with your visitors by providing helpful information or interesting content that positions you as an expert and builds trust.  

With the right approach, the Call To Action can be presented in a more gentle but still effective way. After all, it's about encouraging the visitor to engage without making them feel forced into a decision they're not ready for. 

Wrap Up 

It’s easy to copy and paste a Call To Action from a high-converting website, but does that guarantee the same success for your website? Not necessarily. Although the CTA on their website might have led many people to act, it could mean nothing to you. 

 Just because something works for one person does not automatically signify success for you; this call to action might be less effective when used in your context. It is best to consider what fits your website and customize it accordingly. 

Don’t worry — you can have conversion-boosting CTAs if you use the expert’s help at Walibu. This full-marketing agency has specialists that write compelling CTAs reflecting your brand personality. Give us a call today at (916) 358-3950. 


Author

Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.

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Ben Paulsen