The Importance of SEO to Your Online Business

 Tuesday, July 24, 2018

The Importance of SEO to Your Online Business

Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day. Within those searches are your customers!

In today’s digital world, when you need or want to learn about a product and/or service you pick up your phone – turn to Google – enter a search query by text or voice – click on one of the links from the first page of your search results and you become a potential customer to that company. Being a business, staying known for such digital journeys can help you identify elements that should be a part of your business’s digital marketing strategy.

Situations where you don’t need SEO:

  • If you are using your website for internal or personal purposes and you don’t want people to find your website.
  • If you are looking for overnight success.(SEO is similar to wine – It gets better with time)

Is SEO important for every Online Business?

The answer is YES! If your business offers products and/or services that are searched by users on search engines to find information, then SEO should be your No.1 priority.

Here are a few awesome aspects of SEO

More Traffic

The better you rank on search engines, the higher the probability of your website getting clicks. Most of all the traffic goes to the first search result page of Google. By not welcoming SEO as an important part of your digital marketing practices, you don’t rank well on Google, and with every dropped rank; you lose a lot of traffic.

More Visibility

The more keywords you target and rank for will increase your brand visibility on search engines. It takes at least 5 to 7 brand impressions for someone to be able to remember and recall your brand. SEO is the direct driver of impressions and even if a user doesn’t click your website link in the search results, still you successfully create an impression that improves your brand recall value.

More Credibility

Websites that appear higher in the search results are viewed as more trustworthy and credible as compared to others. People often consider companies on the first search result page as the industry leaders. If you get yourself ranked on the first page for a particular keyword, you have successfully positioned yourself as one of the most trustworthy choices for that keyword.

More Secured Future

When you dig deep into the world of SEO, you will figure out that “SEO is a process” and has great long-term perks. So, when you start with your SEO you might not see overnight results. However, once the process commences, you will start feeling the vibe to your free traffic future. SEO is an investment, as well as a trial and error process to see what works and what doesn’t, Walibu recommends that if you are not willing to put in at least 3-4 months to see and analyze results, than it may not be the right time to start an SEO campaign.  SEO is like going to the GYM, you won’t get results unless you commit to the long term and have consistent discipline.

More Competitors are doing it

More and more companies are now aware of the benefits of SEO and they have added SEO in their top priorities for digital marketing practices. And the best time for you to start with your SEO is none other than starting it RIGHT-NOW-TODAY! That’s the only way to survive the digital competition, unless for some reason people stop using the internet to search, which isn’t going to happen anytime soon.

Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!


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Ben Paulsen