Why You Should Focus on SEO in 2021 - Part 1

 Tuesday, February 16, 2021

As we’re progressing towards digitalization, businesses all over the world are understanding the importance of putting their presence on online platforms. 

Today, as per statistics, there are more than 1.83 billion websites on the Internet. As we talk, the number keeps increasing. You see, the competition is stiff. In this environment, how do you know your website won’t get lost amidst others? How do you ensure you beat your competitors and stay ahead of the game? 

It’s all managed by SEO! If you ace your SEO game, you can rest assured to attract the best organic traffic - better than your competitors. It will help you build online dominance and drive more leads and conversions. 

In this WW series, we will discuss everything you need in 2021 to improve your SEO campaigns. Let’s help you master Search Engine Optimization, right from the basics.

SEO - A Brilliant Digital Marketing Tool

SEO, or Search Engine Optimization, is the process of optimizing your website and online presence by increasing the quality and the quantity of your website traffic through organic search engine results. It basically determines your website’s ranking on the search engine results pages. 

No matter whether or not you have SEO experts by your side, it is a must for you to focus on the key strategies in this new year. Here’s why. 

Why You Should Focus on SEO in 2021

To improve your brand’s visibility online like never before

A quarter of web users never click past the first SERP. It means if your website is not on the first page of the search results, it’s not going to get any visitors, let alone sales. Through SEO, businesses can increase their brand’s visibility and appear on top SERPs. This results in increased website traffic for your business.

To enjoy an edge over your competitors 

There’s a good chance that your competitors are using the same-old SEO tactics. But if you are keeping a tab on the latest trends, you can rest assured to stand out and shine! 

The first five listings of the first search result page get 75% of all clicks. If a user types a ‘keyword search query’ related to your business in the search bar and your business’s website isn’t anywhere to be found in the top results, they’ll go to your competitor’s website. With a strategically SEO-optimized website, you can have an edge over your competitors.

To provide your business with authority

Authority reflects a trustworthy, high-quality, relevant, and value-offering website. Search engines rank those websites higher on the SERPs that have usability for the visitors. SEO helps in gaining your business website more authority, resulting in higher rankings. This way, users will also start to build trust for your business.

To impress your website visitors with a high-end user experience

At the end of the day, the aim of your website is to get visitors to buy your products or services. It will happen only when they experience a good visitor experience. Search engines focus on providing value to users. Through the concept of SEO, it ensures your website is updated, useful, responsive, and provides valuable information to the users.

SEO is a digital marketing strategy that offers growth and development to your business. However, it’s not a one-time process. It’s an ongoing process that needs to be practiced consistently to gain long-term benefits for your business. Especially in these changing times, your tactical SEO efforts can help you go a long way. 

If you want to make your website SEO-friendly, we’d love to chat with you. Walibu is a full-service marketing platform that’s passionate about making businesses reach their goals. React out to us right now. 

Also, stay tuned to read the next part of the SEO series. See you soon. 

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Ben Paulsen