What is Google’s EEAT and Why it Matters for Your Business

 Wednesday, March 29, 2023

Google has always been secretive about its search algorithms, and webmasters need to decode these algorithms to ensure that their website ranks higher on search engine results. One such algorithm, that has been gaining more prominence, is Google’s EEAT. EEAT stands for Experience, Expertise, Authority, and Trustworthiness, and it is becoming increasingly important for businesses worldwide. If you’re a business owner, and you don’t know what EEAT is, then this blog post is for you.

What is EEAT?

In a nutshell, EEAT pertains to the ways in which Google derives the quality of a website concerning the experience it offers to its readers. It looks at various factors to decide whether the content provided on the site is authoritative, trustworthy, and expert. Google has made it clear, time and again, that they want to offer the best search results to users. The EEAT metric is how they ensure that the sites that appear on the top are providing quality content and information.

Why is EEAT Essential?

EEAT has become crucial for businesses since it can have a profound impact on their online presence. Google considers EEAT as an integral part of its algorithm and has introduced several updates, including the Medic update, that focused on the quality of content presented. According to Google, pages that are low in these metrics are more likely to be pushed down the ranking. It means that businesses need to focus on optimizing their EEAT scores if they want to remain visible in the online marketplace.

How to Improve Your EEAT Score?

Walibu’s Paradise Platform automatically adds elements that help improve your EEAT Score, but here are few examples where you can help boost your score. Improving your EEAT score involves careful optimization of the content offered on your website. Google employs E-E-A-T raters who look for specific indicators such as high-quality content, trustworthy external links, user engagement metrics, website security, and an author’s reputation. The following steps can help you improve your EEAT Scores:

  • Offer high-quality content that adds value for users

  • Publish content that’s relevant, accurate, and up-to-date

  • Aim for a positive user experience

  • Focus on building backlinks from authoritative sources

  • Establish your business as an expert in your niche by posting original, engaging, and informational content

  • Optimize your website for mobile and ensure website security to build trust with your audience

The Future of EEAT

Google’s algorithms are ever-evolving, and we can expect EEAT to become even more crucial in the years to come. As users continue to seek authoritative and trustworthy information, businesses will need to keep up with the changes to remain visible. After all, when it comes to Google, everything is about providing the best user experience possible. To stay ahead in the competition, businesses must keep a sharp eye on their EEAT scores and be proactive in making the necessary changes to meet Google’s standards.

In conclusion, EEAT is an essential part of Google’s search algorithm, and it can positively impact your online presence. As a business owner, neglecting your EEAT score can lead to a fall in search engine rankings, and we all know what that means. If you’re a Walibu marketing client, we’re already implementing EEAT on your website. If you’re not, and want to learn more about how to get your site to rank and convert, reach out to us, we’d love to hear from you!

Popular Tags

google my business digital marketing search engine optimization business website email marketing social media marketing social media content marketing web design franchise marketing management franchise marketing local seo social media marketing. social media seo goanywhere web website website development digital media instagram marketing automation


May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013