What are Long Tail Keywords & how do they Help Your SEO?

 Tuesday, March 1, 2022


We all know that keywords are one of the main components of a good SEO strategy. 

While sometimes you need head keywords to strengthen your content, other times, you also need “long tail” keywords to boost conversion rates. 

However, if you wish to make an excellent copy, you need to mix up both short and long-tail keywords. If you are avoiding using long-tail keywords, you are ignoring around 70% of the search engine traffic. 

What are Long Tail Keywords?

Unlike head keywords, long-tail keywords include 3-5 word phrases that are used to capture the relevant traffic on a website. They are used to target a niche audience instead of a mass audience. For example, the best hill station to visit in December, black dress with a red skirt, or white shoes with green stripes and so forth. 

The main intent of long-tail keywords is to get into the mind of the searcher and present the exact information to them as quickly as possible. When people make any search on search engines with long-tail keywords, they are quite specific. Hence, boosting your content with such specific keywords is always a good idea. 

Here's why you need them more!

Reasons Why You Need Long Tail Keywords

These are Easier to Rank For

One of the greatest advantages of long-tail keywords is that they are easier to rank for. Why? Because the competition is less. 

You will only come across a few websites competing for long-tail keywords. With lesser competition, you can easily find your way up the search engine rankings. 

These Focus on the Intent and Boost Conversions

As we mentioned earlier, long-tail keywords focus on the intent of the searcher. Hence, these boost conversions much higher than head keywords. 

For instance, if a searcher types “buy dresses” he is not clear about his intention. So, the chances of getting a hit with this keyword are very less. On the other hand, “buy polka dot dress under $100” shows the clear intent leading to a high conversion rate. 

These Also Help Shorter Keywords

Now, you must be a little confused here. However, not many people know that long-tail keywords help head keywords to rank higher. 

How?

Long-tail keywords help you in gaining more traffic on your website causing it to rank higher on niche-specific keywords. When the traffic on your website is more, the search engine considers your website to be a niche authority. Thus, helping your website to rank high even on short-tail keywords. 

Must Read: SEO Tool Box - Best SEO Tools for Small Businesses

These Also Help Your Website into Featured Snippets 

When you optimize your website with long-tail keywords, you also have a high chance of getting ranked in the featured snippet section. You can make a list of long-tail keywords which are question-specific and optimize your content. This way, your website can get an automatic entry to the featured snippets or answer boxes.

Conclusion

Long-tail keywords are a must to build a sound SEO strategy. These help you in acquiring the traffic you want for your website. 

If you want to enhance your digital footprint and need help with your SEO campaigns, reach out to the Walibu marketing agency. Our online marketing efforts attract high-paying leads and convert them into repeat customers. Contact us today to get started!


Popular Tags

search engine optimization email marketing web design voice search build a strong brand online digital branding strategy brand social media marketing authority and engagement conversion rate customers-in-the-door digital marketing foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads social media

Archive

April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013

Authors

Ben Paulsen