We all know that keywords are one of the main components of a good SEO strategy.
While sometimes you need head keywords to strengthen your content, other times, you also need “long tail” keywords to boost conversion rates.
However, if you wish to make an excellent copy, you need to mix up both short and long-tail keywords. If you are avoiding using long-tail keywords, you are ignoring around 70% of the search engine traffic.
What are Long Tail Keywords?
Unlike head keywords, long-tail keywords include 3-5 word phrases that are used to capture the relevant traffic on a website. They are used to target a niche audience instead of a mass audience. For example, the best hill station to visit in December, black dress with a red skirt, or white shoes with green stripes and so forth.
The main intent of long-tail keywords is to get into the mind of the searcher and present the exact information to them as quickly as possible. When people make any search on search engines with long-tail keywords, they are quite specific. Hence, boosting your content with such specific keywords is always a good idea.
Here's why you need them more!
Reasons Why You Need Long Tail Keywords
These are Easier to Rank For
One of the greatest advantages of long-tail keywords is that they are easier to rank for. Why? Because the competition is less.
You will only come across a few websites competing for long-tail keywords. With lesser competition, you can easily find your way up the search engine rankings.
These Focus on the Intent and Boost Conversions
As we mentioned earlier, long-tail keywords focus on the intent of the searcher. Hence, these boost conversions much higher than head keywords.
For instance, if a searcher types “buy dresses” he is not clear about his intention. So, the chances of getting a hit with this keyword are very less. On the other hand, “buy polka dot dress under $100” shows the clear intent leading to a high conversion rate.
These Also Help Shorter Keywords
Now, you must be a little confused here. However, not many people know that long-tail keywords help head keywords to rank higher.
Long-tail keywords help you in gaining more traffic on your website causing it to rank higher on niche-specific keywords. When the traffic on your website is more, the search engine considers your website to be a niche authority. Thus, helping your website to rank high even on short-tail keywords.
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These Also Help Your Website into Featured Snippets
When you optimize your website with long-tail keywords, you also have a high chance of getting ranked in the featured snippet section. You can make a list of long-tail keywords which are question-specific and optimize your content. This way, your website can get an automatic entry to the featured snippets or answer boxes.
Long-tail keywords are a must to build a sound SEO strategy. These help you in acquiring the traffic you want for your website.
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