Watch Out for These Digital Marketing Trends in 2023

 Tuesday, January 3, 2023

Watch Out for These Digital Marketing Trends in 2023

2023 will be a crucial year for business planning and strategy due to the pandemic, geopolitical tension, and financial volatility. 

However, businesses must proactively plan for the upcoming year rather than waiting to see what happens. 

Digital marketing for business is one of the essential aspects of this process and will be even more crucial in the coming year. 

To prepare for the future, we have identified digital marketing trends for 2023 for small businesses, so you can stay ahead of the competition.

Top 5 2023 Marketing Trends for Small Businesses

LinkedIn for B2B 

LinkedIn has had a steady presence all these years, but recently it has experienced remarkable growth and engagement. It is projected that it is going to make up 25% of B2B advertising in the upcoming two years.

For online marketing for small businesses, LinkedIn has become an increasingly popular and successful way of connecting with customers. It plays a prime role in the sales and marketing cycle. 

Approximately 80% of LinkedIn users have the potential to influence business purchase decisions, making it an invaluable tool for your emerging B2B business.

Snackable Short Videos

There is no denying that short video formats, such as TikTok and Instagram Reels, are dominating social media feeds and consumer attention. 

Instagram doubled Reels' maximum running length, and Facebook launched a snappy video format, clarifying that they are committed to video and encouraging marketers to use Reels as part of their Instagram marketing strategies. 

This year YouTube Shorts has experienced tremendous growth boasting an impressive 1.5 billion monthly active users and 30 billion daily views. 

Google is testing a machine learning technology that can adjust landscape video ads into square or vertical formats depending on how someone is watching YouTube.

Undoubtedly, search algorithms are a fan of short videos, so why shouldn’t you be one too? Incorporate short videos into your marketing strategies for business as a part of social media trends 2023.

Influencer Marketing 

Traditional advertising is often regarded as exaggerated and less credible, especially in the context of younger generations. Kantar Millward Brown's data states that 69% of Gen Z respondents try to avoid ads

Alternatively, influencers offer viewers a look into their real lives and everyday activities, making them more relatable and likely to be trusted. Marketers also believe that customers are more likely to trust influencer content than one from the brands. Thus, 36% of businesses leverage influencer campaigns to generate revenue.

User-Generated Content (UGC)

A brand can leverage UGC across its social media profiles, websites, newsletters, and other media channels as per its story requirements. 

The "Meet Me At Starbucks” campaign of Starbucks is a brilliant example of an engaging UGC. They prompted their customers to tell about their first-time experiences at Starbucks or meetings with interesting people there. The response was overwhelming, with thousands of video posts on Instagram and Twitter. It demonstrates that when customers feel recognized and heard, they connect with the brand.

The burning question is how to add UGC to your marketing strategy flawlessly. Get in touch with an established digital marketing agency like Walibu to fully leverage user-generated content.

Must Read: How to Incorporate User-Generated Content into Your Marketing Strategy!

Artificial Intelligence 

Due to the emergence of AI, digital marketing for businesses has undergone a major transformation. 

The incorporation of AI into the majority of digital marketing platforms is making marketing for brands more efficient. 83% of businesses that have adopted AI technology have seen an economic benefit of up to 53%. Why and how? 

Well, AI guides customers to the right products and messages. Algorithms decide which social media posts you interact with, what search engine results you view, and even which advertisements are displayed to you. 

Take help from a professional marketing team to understand how to optimize your content strategy to take advantage of AI.

Summing Up

The landscape of online marketing for small businesses is ever-evolving, but the digital marketing trends in 2023 will be more comprehensive, data-driven, and customer-centric than ever before. 

The best way to ensure your business is up to date with the latest digital marketing trends is to work with a professional digital marketing agency. Walibu is a reputed digital marketing agency that can help you identify the right trends to focus on and develop the right strategies to reach your goals. Contact our strategy team today to get started.


Ben Paulsen
Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.

Popular Tags

search engine optimization digital marketing social media marketing website development email marketing web design voice search build a strong brand online digital branding strategy brand authority and engagement conversion rate customers-in-the-door foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads


June, 2024 May, 2024 April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013


Ben Paulsen