Voice Search Optimization – Sounds Good!

 Tuesday, August 27, 2019

Voice Search Optimization – Sounds Good!

It’s difficult to believe that it’s been 8 years since iPhone and Siri introduced us to voice search, and look how fast and far it’s frown since then! Not only is voice search convenient but it make a huge difference in the way users search on the internet. Voice search has made searching the internet easier for almost everyone, especially elderly people, people with disabilities and kids who are growing up talking to devices around them.

Voice search is only going to get BIGGER as smart devices like Amazon Echo & Google Home are gaining wider adoption across the globe. And whoever is not exploring ways to adopt this new way of communication may find their business left behind.

How does voice search work?

Voice search consists of the following:

Voice recognition - Voice assistant translates your voice into words (text/code).

Text analysis - Voice assistant evaluates the text commands and queries for the search.

Search engine operations - Once processed, the query is then sent to search engines to find the results.

Victory – Next, the output from search engines is then translated back to voice and given to you.

It takes nearly a second or two for a voice assistant to respond back if it takes longer users mostly cancel the query and redo their search with different queries to get faster results. Google understand this user behaviour and is always striving to deliver faster responses.

Pages that are ranked on Google Home search are not the same as those we type search. Type search results are well optimized and load much faster than most of the pages making it possible for the voice assistant to respond quickly. Page load speed and security protocols have always been one of the most important ranking factors for SEO but they are more crucial when it comes to Voice search.

Important factors to Optimize Your Business Website for Voice Search

Voice search is often formatted in the form of questions and your content should fit this protocol.

  • Natural-sounding language
  • Use of question phrases
  • Concise answers to queries
  • Target long-tail keywords
  • Have an FAQ page
  • Tighten up your local SEO schema
  • Ensure your website is fast, responsive, and secure

Make sure your Google My Business profile is effectively completed with all the information in fields like business description, hours, name, address, and phone number.  If there is any wrong or incomplete information it can cost you much more than what you can imagine, it can negatively impact your overall SEO campaign and you might lose potential leads due to incomplete information.

Using keywords wisely is a necessary component of a successful VOICE SEO strategy. Keyword stuffing isn’t going to do you any favors with voice search so try to have content that is more meaningful and provides useful, relevant information to the users.

Here is an example of how to can integrate natural language on your business website. Let’s say you are a Solar company and the most common way people look for you is “Hey Google, what is the best solar panel installation company near me? In content, you can have “What is the best solar panel installation company in El Dorado Hills” as a header. This way, you have a better chance of being the first response to a voice search and leads that are searching for solar services in Folsom will be directed to your virtual sales executive – SEO optimized business website.  

Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

 


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Authors

Ben Paulsen