How Geofencing Can Benefit Your Business

 Tuesday, May 9, 2023

Deliver targeted messaging to smartphone users

Geofencing is a location-based service that allows businesses to create virtual perimeters around a physical location. These virtual boundaries can trigger a specific action when someone enters or leaves the area. It is a game-changing technology that can transform how businesses interact with customers via mobile marketing.  

In this blog post, we will delve into the world of geofencing, what it is, how it works, and how it can benefit your business. 

What is Geofencing? 

A geofence is a virtual boundary created using GPS, cellular, or Wi-Fi signals. It is an invisible barrier set up around a specified location or area. A specific action is triggered when a mobile device enters or exits this virtual boundary.  

This action can include sending a push notification, SMS, or email alert, displaying a targeted advertisement, or even triggering an automated system. 

How Does Geofencing Work? 

Geofencing works by using location services on smartphones and other internet-connected devices. A business owner or marketer sets up a geofence around a particular location, and anyone with a smartphone that enters that area will receive mobile alerts or notifications on their phone.  

The system uses a combination of GPS, Wi-Fi, and cellular data to determine the device’s location. Once the user enters the designated area, the geofencing software will automatically deliver targeted messaging. 

Why Do Businesses Need Geofencing? 

Geofencing offers many benefits for businesses of all sizes across various industries. Firstly, it enables businesses to target customers with personalized and highly relevant messages.  

Geofencing can specify a customer’s exact location, meaning a business can target advertising messages based on its customers' proximity to the business. This level of personalization drives higher engagement rates, increased loyalty, and sales. 

Secondly, geofencing can help businesses increase foot traffic to their physical locations. Using real-time location data, businesses can send offers and promotions to potential customers nearby and likely to visit their stores. This location-based marketing helps drive sales and build customer relationships. 

Thirdly, geofencing enables businesses to gain valuable insights into customer behavior and preferences. By analyzing the data collected through their geofencing campaigns, businesses can learn about what their customers are interested in and design tailored marketing messages that are more likely to convert them into sales. 

Must Read: The Road to Success: How Google Map Pack Helps Drive Business 

Geofencing is a powerful technology that can revolutionize your business's marketing strategy. It is an effective tool for increasing sales and customer engagement, increasing foot traffic, and gaining valuable insights into your target audience.  

With geofencing, businesses can deliver highly personalized and targeted messages to customers, which drives higher engagement rates and customer loyalty. If you want to grow your business and stay ahead of your competition, geofencing is a technology you should consider implementing into your marketing strategy. 

Walibu understands the dynamics of geofencing and can help you target the right areas to reach your customer base. Contact us to learn more! 


Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.

Popular Tags

social media marketing search engine optimization website development email marketing web design voice search build a strong brand online digital branding strategy brand authority and engagement conversion rate customers-in-the-door digital marketing foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads


May, 2024 April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013


Ben Paulsen