UGC: Gold for Your Business - Find & Utilize!

 Tuesday, January 4, 2022

UGC: Gold for Your Business - Find & Utilize!

UGC is Pure Gold for Your Business - Where to Find it & How to Use It!

You’re probably wondering “what the heck is UGC” and how is it pure gold. UGC is User Generated Content, and it’s pure gold because it builds instant credibility and trust for your brand. When someone jumps on social media and says a company or business just did an awesome job building their new gate, or detailing their car or whatever the item or service may be, people listen.

Having this information delivered via a friend or someone they follow online resonates much stronger than an advertisement or commercial. Why? People trust recommendations, reviews and feedback from real people. This applies to any and all businesses so make sure you’re doing your best at generating UGC and promoting the positive praise from your friends and followers. 

Gone are the days when brands used stereotypical ways to promote their products and services. In recent times, one of the most used and practical techniques for marketing is the implementation of User-Generated Content (UGC). 

User-generated content includes reviews, comments and feedback, and it comprises all the content created by the user or regular customer of a brand. 

According to a recent study, users trust user-generated content more than anything else when it comes to advertising and promotions. This is because UGCs are usually unpaid and thus, let people know the reality of a brand without any biased opinions. However, it is crucial to know about the best ways of using user-generated content to see real results.

Here are some of the most effective methods of using user-generated content for marketing:

Reviews

Before making a purchase online, we first check the reviews of people who have used the product or service beforehand. As per data, more than 75% of customers check reviews to know about the reliability of a brand and its products. Thus, as a brand, you should find out ways to get reviews and ensure none of the customers leaves your website without reviewing the product they've used. 

Reviews can also be written on other sites like Google, Facebook and Yelp. The most important thing to remember is that positive and negative reviews help your brand look authentic.

Video Content

Another great way of using user-generated content effectively is by asking the users to create videos that can be shared with your potential customers. User-generated videos are usually viewed by the customers more than any official video posted by a brand. This is because videos can easily be shared and thus have higher chances of being viral and reaching people looking for products and services offered by your brand.

Recently, some famous brands have been asking the customers to submit videos of them using the brand's products and then using those videos to create a combined video advertisement. This is an excellent way of using video content generated by the users to promote the brand or service. 

Event-specific Content

Festivals and holiday seasons can be a great time to use user-generated content for advertising a brand. 

Many leading brands have extensively used this technique, including Starbucks and other food brands. Starbucks launched the Red cup contest specifically for the Christmas season. Customers were invited to share the images of festive red cups through social media, and in return, the lucky customers were given gift cards. Thus, brands can develop such ideas and launch holiday-specific products to encourage social media marketing campaigns.

Collaborations

You must have come across this word while watching your favorite YouTuber talking about the products they have been using recently. Collaborations are among the newest ways of promoting almost any service you may think about. It is the world of social media, and almost every internet user has social media accounts. As a brand, you can contact the leading content creators on youtube, Instagram and other popular social media platforms and collaborate with them to create content using your products.

Need more ways to promote your brand? Contact with Walibu with years of experience with leading brands; we know all about the effective techniques to get your brand noticed by your potential customers.


Popular Tags

search engine optimization digital marketing social media marketing website development email marketing web design voice search build a strong brand online digital branding strategy brand authority and engagement conversion rate customers-in-the-door foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads

Archive

June, 2024 May, 2024 April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013

Authors

Ben Paulsen