Tracking KPIs - Vital Metrics for Your Business

 Tuesday, June 8, 2021


Digital marketing has set up an advanced medium for marketers to generate leads and grow their businesses. However, your marketing methods will not run optimized  if you don’t keep a tab on the metrics vital to your business.

To thrive among the competition, putting in efforts to capture leads is not enough. You need the Key Performance Indicators ( KPIs) to measure your actions, analyze, manage, and improve them to consistently get better results. The KPIs help you determine the success-defining metrics of your business. 

After learning about the concepts of a lead-generating website, it’s time to know the critical metrics to measure for a lead-generating website. Let’s go!

5 Lead Generation Metrics You Need to Track

Conversion Rate

Conversion rate is the metric of measuring the buyers of your website. It isn’t restricted to just sales. It involves any specific action you need your users to take, for instance, downloading to your ebook, or subscribing to your newsletter. 

It is essentially that percentage of your incoming leads that contributes to the end goal of your website. It involves other analytics to measure such as -

  • Visitors-to-lead - the number of visitors who convert into leads.

  • Leads-to-opportunity - the number of leads that become opportunities.

  • Opportunity-to-win - the number of opportunities that convert to customers.

Click-Through Rate ( CTR )

CTR is a crucial metric in paid advertising. It measures the percentage of viewers that click through your CTA - Call-to-Action. 

You can calculate the percentage of CTR by dividing the total number of clicks by the total number of visitors. Since a website or a campaign consists of various CTAs, measure each of them separately. 

Return on Investment ( ROI )

ROI is single-handedly the most essential metric no business can afford to avoid. It measures the analytics under a big umbrella - whether your financial efforts into your business investment yield profitable results or not. 

The ROI measures the value-profit of every lead. It involves measuring the total cost of a lead, costs of stages of the sales funnel, and your potential income from every customer. 

Cost per Click ( CPC )

Since PPC ads give quick, high-quality leads, marketers indulge in them for specific purposes. In such cases, measuring CPC is a must-analyzed metric. 

It is the cost of the click when a user views the ad and clicks on it. The CPC measures the cost of acquiring traffic for a campaign. You can calculate it by dividing the total cost of your clicks by the total number of clicks. It is necessary to track since the clicks can quickly add up your cost. Moreover, it measures the financial performance of your ad campaigns. 

Time to Conversion

The length of your sales cycle should be as minimum as possible since 56% of leads abandon their shopping carts in case of a complex checkout process. The time to conversion metric helps you to measure the time taken by a buyer to get through the conversion process. It helps you know the touchpoints where buyers face issues, and you can eliminate them for a smoother process. 

The lead generation process takes a huge part of your budget allocation. Therefore, embrace a robust approach to not only measure the KPIs of the process but also use the results to improve your business performance.

If you need help with understanding the holistic view of such marketing analytics, get in touch with Walibu. We can assist you to make smarter business decisions by improving your lead generation metrics. 


Popular Tags

search engine optimization email marketing web design voice search build a strong brand online digital branding strategy brand social media marketing authority and engagement conversion rate customers-in-the-door digital marketing foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads social media

Archive

April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013

Authors

Ben Paulsen