The Most Underrated Question That Can Save a Sale
Tuesday, June 3, 2025
In any sales conversation—whether you're pitching a product or selling a service—your success often hinges on how well you communicate and how well you listen.
But here’s a reality many professionals overlook: even a well-delivered presentation can miss the mark if it doesn't address what the prospect truly cares about.
That’s why there’s one powerful question you should be asking before ending any sales call or meeting:
“Are there any questions you would have liked me to ask?”
This may sound simple, but it can completely change the outcome of your sales process.
Why This Question Works
Most people wrap up a conversation with a polite, “Do you have any questions?” While this is courteous, it doesn’t prompt deep feedback. Prospects who feel neutral—or unsure—about the offer will often say “no” just to end the conversation and move on.
But by shifting the question to what they wish you had asked, you flip the dynamic. You show that you're not just selling—you’re listening. This question invites them to share concerns or gaps in the conversation that they may not have mentioned otherwise.
It gives them the chance to surface objections, reveal unmet needs, or clarify something you missed. That’s a golden opportunity to address hesitation and move the sale forward.
A Tool for Service Providers and Product Sellers Alike
This strategy isn’t just for product sales—it’s incredibly useful for consultants, coaches, agencies, and anyone offering services. When you're trying to earn someone’s trust, showing a willingness to understand their perspective can be the deciding factor.
The question acts as a bridge. Instead of leaving a conversation with uncertainty, it creates space for clarity, dialogue, and often—conversion.
Start Closing More Deals with Smarter Conversations
Every interaction with a potential client is a chance to deepen trust and move closer to a “yes.” Small shifts in how you ask questions can create big results. This technique is just one of many proven approaches we help businesses implement through our marketing services.
Need help refining your messaging, improving your conversion rate, or building a marketing strategy that actually works?
👉 Contact us to discuss how we can help elevate your brand and close more sales—by doing less selling and more listening.
Author
Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.Popular Tags
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Ben Paulsen
