The Face of Digital Media: Facebook

 Tuesday, September 3, 2019

Social Media Advertising - Facebook

Social media channels are now a substantial part of every marketing strategy. If you are having second thoughts on utilizing it to support your business, you are missing out on an incredible marketing opportunity. Social media is quickly becoming more and more popular due to several awesome benefits that it offers, and if used wisely, social media channels can be the game-changer of your business marketing strategy.

Facebook has the largest user base among all social media platforms with more than 70 percent of adults who use the Internet have an account. This is an enormous advertising opportunity for businesses.

No one would have guessed in 2004 that Facebook would become THIS HUGE. With more than 2 billion monthly active users, Facebook is one of the most useful ways to grow your business.

Here are a few reasons why advertising on Facebook is a smart choice for businesses.

Effective Targeting

Facebook offers plenty of targeting options so you can narrow down your audience concerning demographics, location, behaviors, and more. And it also offers you to run your ads across Facebook, Instagram, Audience Network, and Messenger on mobile and desktop. With Facebook Pixel, you can also modify your target audience to improve campaign performance.

Mobile Users

Mobile traffic is important if you want to advertise in today’s business world. Plenty of people break up their work day by glancing at their mobiles for a social media break, giving businesses a chance to advertise their products and/or services. According to Facebook, over 1.8 billion users access their mobile app daily, and the number is growing.

Brand Awareness

Users check their news feeds multiple times a day, and it helps your ad to repeatedly seen by your preferred & targeted audience. And even if users are not clicking on your ad, they are still seeing it multiple times, which can help to build trust, improve the brand recall value, and create an opportunity for re-targeting in the future.


Facebook constantly implements new techniques and upgrades its advertising platform, and hence, their ad CTR is increasing steadily. The effective targeting feature on the ad manager makes the ad more meaningful, and you can dial into the exact audience you are looking to reach.

Facebook is considered one of the best advertising platforms online. If you take the time to master the complex art of Facebook advertising, it can become a highly effective way to generate new business.

Need a New or Improved Social Media Presence – Give a shout out to Waibu!

Walibu can help you design, develop and maintain an active presence of your brand on Facebook. It will keep your fans engaged with your brand and provide you with a chance to make a new customer any second. To Get Started, CLICK HERE or Email us at 

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. We look forward to being a part of your marketing, technology and design team!


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Ben Paulsen