The Client Journey Through Organic & Local SEO

 Tuesday, December 3, 2019


Business owners, it is very likely that you have heard of the term Search Engine Optimization (SEO). This once upon-a-time buzzword has now become an integral part of every winning marketing strategy, as it is known to bring quality and sustainable results. 

For starters, SEO is a process of improving a website in ways that help it rank well in search results. When people search for particular words and phrases, your website will appear on top, thus improving the chances of generating more business and brand awareness. 

Let’s make this clear with an example,

Just think about how you normally find information in your daily life. Let’s say, you need to replace your television and aren’t sure which model to buy.  Or, you are on vacation and need to find a fine dining place near your hotel. Or, you want to learn a new language and don’t know where to start. Well, in each such case, you are likely to turn to your phone or computer and search for it on Google.

You will type in Google keywords like “best 55-inch tv” or “food near me”, or “how to learn Italian”.  Next, you will go through the search results page and click on the one that best suits your needs.

This is how most of the client journeys begin. Staying prepared with the right digital marketing tools will help you direct all of these leads to your business.

Here are a few points that will prove you are losing valuable business every day if your website isn’t optimized in the search engines.

1) Google is HUGE!

Google receives more than 75,000 searches per second. 

According to the Internet Live Stats – more than 75,000 individual search queries are being typed into Google every second. It is equal to more than 6.4 billion queries every single day – many of those are looking for your services and/or products. There is no reason for you to ignore such a huge number of qualified leads that are ready to buy from you.

2) Organic clicks

Once users type in your queries on search engines, they are directed to a list of URLs that are filtered by the search engine to be the most suitable answers to the keywords. These pages are called SERPs (Search Engine Results Pages.) 

According to Google, nearly 70% of the clicks go to organic results on the first SERP. This is a big enough reason to get your brand out there ranking for the right keywords and claim all these qualified leads.

3) Local Search

According to Google My Business Insights, nearly 90% of local searches done via phone leads to a call or visit within 24 hours. Just think about what a ranking spot on Google’s local search result page can bring to your business. Walibu, helps you will all your local listings including GMB (Google My Business). GMB also features click-to-call which makes it possible for any user to call the business right away from the search result page.

Team Walibu stays on top of such Digital Marketing trends and can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online.

Click Here to complete a quick SEO questionnaire for your business website. You can also write to our experts at team@walibu.com, we’ll be happy to assist you!

If you are keen to improve the digital presence of your business, feel free to connect with our team. Contact our experts today!

 


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Ben Paulsen