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Technical SEO | Understanding the Basics of Technical SEO

Tuesday, July 10, 2018

A Search Engine Optimization process involves several activities focused on the same goal of increasing the volume of qualified traffic to your Business Website. At Walibu, we like to define SEO as “A combination of techniques to maximize your reach, by ranking your business effectively in search results, for the keywords used by your target audience to find you”

Today, we are talking about “Technical SEO”, this is something that acts as the foundation of your business website. If you have your technical SEO set up well from the beginning, you will save yourself a lot of time in the future. Nowadays, SEO has become a MUST for every business having an online presence. Those who do not understand the importance of SEO are missing to add a vital element to their virtual presence and making their business difficult to find on the internet.

What is Technical SEO?

Technical SEO is the configuration that helps search engines to read and interpret your website and recognize you when someone is looking for you.

Here are a few of the aspects of Technical SEO

Robots.txt

It comprises of “set of instructions” that helps the crawlers to identify what they can and can’t crawl. These text files are on the root directory of your website and mainly recognize instances when you need to be indexed.

Meta robots tag

These tags are similar to robots.txt but they have a content-oriented approach. Meta robots tag uses content=”” to inform the crawlers not to index the content, links or page. This helps you to avoid unqualified crawls.

XML sitemap

It acts as a map guide to your website. XML sitemap contains all the pages on your website and how they are linked to each other. This helps search engines to identify the right page to show for the search query. Google highly relies on structured pages and data to create its search results, and the better they can interpret what’s on a page, the more likely they are to serve it for a qualified query.

Page load speed

One of the most important elements to enhance the user experience, as well as the search engine ranking of your business website, is Page Load Speed. Optimizing every piece of your website including images and videos will help you improve the overall page load speed making it easy to analyze and identify qualified crawls.

Responsive design: Responsive web design means making websites that can adapt to the size of the visitor’s viewport. The goal is to offer visitors an optimal experience regardless of where they access your website. Google refers to a "responsive website" as an industry best practice and highly recommends having it to help you gain better search ranking.

If you are neglecting your “Technical SEO”, chances are, Google won’t rank your business or it will be poorly indexed for any of your qualified search queries, or possibly not recognized at all.

Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!