Steps to Optimize Your Facebook Ads

 Tuesday, May 4, 2021

Facebook, one of the largest social networks, and Facebook Ads are critical to the success of your brand. We have discussed how a major chunk of the digital marketing industry is benefiting from Facebook Ads in our previous blog. However, many brands fail to leverage the optimum usage of Facebook Ads. 

Facebook ads can become one of the biggest assets for the success of your brand. However, the Facebook arena is highly competitive. If you are not channelizing maximum efforts at optimizing your Facebook ads, you will keep struggling. 

Therefore, in our last section of the Facebook Marketing series, we bring you tips and strategies to optimize your Facebook ads to amp up your marketing game. Let’s go!

Tips for Facebook Ad Optimization

Optimize Engagement in Your Existing Posts

When we talk about optimizing your Facebook ad, you are probably on your way to creating a new ad. This is where you are going wrong. 

Instead of creating new ads for every campaign, you can use the existing posts and create an ad set. Collecting the post engagements of the campaign under a single ad is an optimization strategy to boost the success of your Facebook campaign. 

You can do so by using your existing post and set up multiple ad campaigns and publish it as a promotional post. Every time you want to set a new campaign, select that post. 

Begin Using Facebook Pixel

Facebook Pixel is an effective and easy-to-use tool to put a Facebook Ad conversion tracker code on your website. It allows you to track how your audience is interacting with the website. In the hindsight, it defines the valuable data for part of your target audience that is contributing to your valuable leads. It will help you target new prospects easily. 

You can move a step further by adding the Facebook Pixel tool to your popup campaigns. 

Experiment With the FTO Method

If you are expecting your Facebook ad campaign to blow off instantly, you are expecting a little too much. Ad campaigns may take a couple of days to deliver results, especially for a brand with a limited budget. To accelerate the optimization process, you can use the FTO, Fast Take Off method. 

According to it, you should assign daily or lifetime budgets that exceed your planned budget. Do not use accelerated delivery to focus on ad quality and cost. Once you have enough impressions, evaluate what is working and what is not. Once the campaign takes off, lower your budget to your planned one. 

Plan Your Ad Schedule

Marketers think it is best if the ad campaign is running 24/7 so that it reaches the audience at all hours and days of the week. However, your ad will perform better if you figure out the schedule when the ad works exceptionally well. 

To know the week-wise and hour-wise performance of your ad, check the Facebook Ads Manager reports. You will find the breakdown of your campaigns there. Discover the best performance timing for your ads. 

The optimization of Facebook Ads is an ongoing process of trial and error. If you invest time in employing these optimization techniques, your campaign growth rate will accelerate. 

Hiring a specialist to perform an all-rounding online advertising campaign and marketing strategy is usually the best idea. You can do so by teaming up with Walibu, a digital marketing specialist agency. With our action-oriented solutions, you can expect your brand to explore new heights.

Popular Tags

search engine optimization email marketing web design voice search build a strong brand online digital branding strategy brand social media marketing authority and engagement conversion rate customers-in-the-door digital marketing foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads social media


April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013


Ben Paulsen