Social Media Marketing - Get Started!

 Tuesday, September 22, 2020

Social Media Marketing - Get Started!

Knowledge is power! To keep you updated with the latest industry trends, we are back with yet another blog series - this one is themed at Social Media Marketing. 

As 90% of the marketers claim that they have benefited from social media marketing, it’s time you should think of increasing your business exposure with it. Let’s take a look at how you can pull higher sales and traffic with social media marketing. 

Why is Social Media Important for Your Business?

With 3 billion users, social media is everywhere. It has captured the humans from fingertips to their minds. 

You will be surprised to know that people spend almost 2 hours and 22 minutes on social media each day. It depicts that people are fond of it, and they consume it greatly, be it for entertainment, news, socialization, or even shopping.

We can say that social media has risen as one of the primary marketing channels. At this point, where social media has emerged as the biggest marketing channel, not having an active social media presence is the biggest mistake you are making. You must devise your marketing strategy in a way that helps you reach your target audience.

However, the crowded world of social media can be intimidating for you at first. You need an active social media presence to voice out your brand story. Around 91% of retail brands have already invested in more than one social media platform to get their brand noticed. Where do you hope to get your brand noticed?

Organic Or Paid Which Way to Go?

Social media trends keep changing, and it isn’t easy to pick the best services suited to your business. Some go with organic while some with paid, but it is essential to understand the distinction between the two before moving ahead. So, let’s have a look:


Organic social media marketing doesn’t include paid promotions. You can post content on your company’s profile page using free tools to interact with the audience. However, your followers may or may not see updates within their newsfeeds. Evidence shows that organic social media provides limited exposure to your brand. For instance, if you use Facebook to promote your brand organically, your business may be exposed to only about 2% of your followers.


Paid social media includes the display of advertisements, which can be texts, images, videos, carousel ads, and many more. It is all about spending dollars on advertising your brand. When you go the paid way, your posts will show a “Sponsored” or a “Promoted” tag. It takes into consideration different elements, such as demographics, consumer preference, interest, and many more. Paid social media marketing is best to add a fragmented conversion funnel, but continuous monitoring is essential.

You Might Want to Use Both - Here’s Why. 

Organic and paid social media they both go hand in hand. 

Marketers need to be aware of the different mindset of social media users to plan a result-oriented social media campaign. You can use a solid organic strategy to improve your online presence and brand reputation. On the other hand, a paid campaign is best to increase your brand’s reach and raise awareness about your brand.

However, managing both organic and paid social media marketing campaigns could be a little time consuming and may need planning. Well, the results are worth the effort! 

We hope you found the blog informational and useful. Stay tuned with us for more updates as we will be focusing on the detailed insights of paid social media marketing in the coming weeks. 

Meanwhile, if you don’t have time to manage your social media on your own, no worries, we’ve got you covered! Don’t hesitate to discuss your plans with us; we would love to assist you. Call us at (916) 358-3950 or write to us here.

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Ben Paulsen