Online Excellence Now Essential. Discover Why

 Tuesday, August 23, 2022


If your content has been the equivalent of a Select or even a Choice cut of meat, you’d better step up your content to a Prime or better yet, a Wagyu A5 based on Google’s new update. The quality of your content will now have an impact on how Google views your online identity and the likelihood they’ll share it with others. 

Google has just announced a new update designed to help content creators and professionals. The “Helpful Content Update” is supposed to help users quickly find the most relevant and helpful information.  

According to Google, this update will prioritize pages with the most beneficial information based on factors such as your location and previous search history. So, what does this mean for content creators? It means that you'll need to work even harder to make sure your content is top-notch! Google's Helpful Content Update is another reminder of why quality content is crucial in today's digital age. 

Google's recent update to its search engine algorithms includes a focus on helpful content 

Google aims to make it easier to find helpful content. The new update includes a new feature that ranks articles based on their usefulness, allowing users to quickly find the best content without wasting time sifting through irrelevant pages. This is great news for busy users who need to get the most out of their Google searches. 

What this means for website owners and bloggers 

This change means that website owners and bloggers must focus on creating quality content to help their readers. If you're a website owner or blogger, this update is a wake-up call to start making more helpful content. Google is now prioritizing quality over quantity, so it's essential to focus on creating meaningful, valuable content for your audience. 

How to make sure your content is considered helpful by Google 

How can you make sure your content is seen as helpful by Google? One way to ensure that your content is viewed favorably by Google is to focus on quality. This means creating well-written, informative articles that offer value to readers. It's also important to format your content in an easily readable way and to use keyword strategies wisely. Following these tips can help improve your chances of ranking your content highly in Google searches. 

Must Read: Micro Intents & How They Shape Search Results 

Examples of what makes content helpful and not so helpful 

Content written in a clear, concise, and easy-to-understand manner is helpful. On the other hand, content that is difficult to understand or rambling can be unhelpful. When it comes to creating valuable content, clarity is vital. Your content isn't beneficial if your readers can't understand what you're trying to say. So, keep things clear and to the point. And if you can make your content exciting and engaging, all the better! 

While it’s still too soon to tell how this latest Google update will play out, one thing is for sure – businesses need to be prepared to produce high-quality content that is both helpful and engaging if they want to stay ahead of the curve. If you want help creating or optimizing your website content, contact Walibu today. We are experts in digital marketing, and we can help you create a strategy that will keep your website ranking high and generate leads. Thanks for reading! 


Author

Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.

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Ben Paulsen