SEO for SMEs - How to Make a Difference?

 Tuesday, August 2, 2022


The Internet is the most fruitful means for small businesses to attract customers and scale business operations. 

A high-performing website and targeted digital marketing strategies can help SMEs (Small-to-Medium Enterprises) flourish like palm trees. It empowers them to outmatch their market competition and thrive for years.  

Mostly, it’s Search Engine Optimization (SEO) that empowers small & mid-sized businesses to generate sales and stay afloat - regardless of their lack of resources and funds. When done by industry experts, SEO unlocks the door to marketing products/services, engaging audiences, and generating leads. 

In this blog, team Walibu shares the secret sauce to leverage SEO for SMEs strategically. Here is how SEO can help you skyrocket the growth of your small business. 

Be a Problem Solver 

First things first - the most successful small business owners have a reputation for being problem solvers. It is not just because they are solving customer problems but also because they have developed a reputation for delivering solutions that work. 

A solid understanding of SEO will help you reach potential customers with your successful solutions. You can work on enhancing the organic visibility of your products and market them using content and influencer marketing to establish yourself as a credible brand. 

Go Big with an Optimized, Logical Website Design 

If you plan to promote your small business online, you should create an attractive website that provides real value to your customers. 

Strategy is the core of this game. There is no sense in creating a site without clear direction and purpose. Consider building a site that is easy to navigate, uses keywords effectively, and provides enough information on products & services to inspire your potential customers to take action. This strategy requires the application of logical design principles that SEO professionals can achieve for you. 

Must Read: 3 Link Building Strategies You Need to Implement! 

Ace Your On-Page SEO 

On-page SEO is the art of improving your website's visibility in search engine results pages (SERPs) by focusing on those specific parts of a website that matter to search engines. On-page SEO focuses on keywords, metadata, title tags, and other aspects of page structure. 

Google considers user experience the key ranking element and will reduce or raise your search ranking accordingly. The more relevant your pages are, the better they rank in search engines.  

Pro Tip: Content with misleading titles and completely unrelated content gets penalized. So, it is better to have some expert advice before going live.  

Consider Authority Building 

Authority building is a critical factor in Search Engine Optimization for SMEs. It is the process of providing information that is credible and authoritative. It requires a lot of research, so ensure you provide the correct information, backed by facts and figures. 

However, note that the strategy works best when it doesn't over-optimize your site. You'll want to focus on creating high-quality content and building links back to your site from other authority sites. 

Summary 

SMEs consider SEO to increase their visibility, attract new customers, and make sales. However, these results don't appear immediately. Just like growing a tree from seed requires time, effort, and knowledge, the same applies to SEO. The key is to aim for a healthy balance between SEO elements.  

Having an experienced SEO consulting firm like Walibu as part of your team can be beneficial. It gives you a competitive advantage when planning and improving marketing strategies for small business success.  

Consult SEO experts at Walibu today - we'll help you devise a well-rounded SEO campaign for significant business success. Contact us here to get started! 


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Ben Paulsen