Retargeting Ad Types and What You Need to Know! - Pt 2

 Tuesday, December 29, 2020


Retargeting Ad Types and What You Need to Know! - Pt 2

It is uncanny for many of us how the website we visit once keeps appearing again and again in the form of ads at other online platforms. Now that we’ve broken down the whole mystery around the strange behavior of website ads with the concept of the first part of ad retargeting, we are assuming you’re ready to explore a little more about it.

Ad retargeting has become an influential part of marketing. Nobody’s complaining since it works, and quite effectively so. After all, the internet is quite distracting. A customer can be lost in the whirlpool of taps and swipes. A notification alert is enough for them to change tabs. With such short attention spans, retargeting proves itself constructive. And hence, the gaining popularity of the method. However, if you want to be an expert in ad retargeting, you need to be aware of its types. Let’s have a look at the major ones - 

Website Retargeting

If you are a business whose activities are concerned around the website, you can easily make the website retargeting the center of your digital marketing methods. It comes into existence after your audience member has visited your website. Their further actions decide the scope of your retargeting. If they come, scroll, and leave the webpage, which happens most of the time, you can tag around with a general ad of your website on other internet platforms. If they make an effort and visit a few web pages, check some products, or even better, add shopping items into the cart, you can reach out to them with specific retargeting ads.

Email Retargeting

Email retargeting, as the name suggests, is specifically designed for emails. It targets your email subscriber list. It’s common for people to think nobody knows when they open an email. However, that’s not right. As soon as an email subscriber opens the email you, as a business, sends them, they’ll start to get your business’ ads all over the internet. It’s a suggestive approach since nothing can be as effective as this strategy to turn your cold email leads into probable customers.

Mobile Retargeting

Since mobile users are increasing day by day, mobile retargeting has to be an important part of the retargeting method. It is specifically for owners who have mobile devices. In order to target a user, banner ads, interstitials, and video ads are used. It’s also known as cross-device retargeting since the mobile audience can also be targeted on desktop.

Search Retargeting

Search retargeting requires a focus on the audience members who have made a search on the search engine with the inclusion of a keyword related to your business. It’s merely based on the assumption that if a customer uses a keyword, they are ready to make a purchase. Although it’s not practical in every real-life case, it can work for businesses that have extremely limited keywords. 

Every digital marketing method is advantageous only when it yields benefits in some form. Ad retargeting is working wonderfully for those who do it right. Explore the forms you find revenue-yielding, experiment with them, and lock it for your business. 

If you aren’t sure about how to go about it, don’t hesitate to reach out to Walibu. Pay us a visit and ask away all your questions!


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Ben Paulsen