Running a small business comes with its own shares of perks and pitfalls.
On one hand, you can cherish being your own boss and peace of mind, and on the other, you seem to be in a constant hustle to scale your business, compete in your market against competitors and bring in new streams of revenue.
Here are tips on how to outgrow your competition!
Websites play a great role in making a business popular in both the online world and beyond. Small business owners can make their website fast, robust, and user-friendly by taking it to a higher rank in search engines through their SEO efforts. Applying Search Engine Optimization (SEO) tactics to the websites can help them attract potential customers to their sites and increase conversion rates.
The thing is, users are more likely to put faith on the first page of the Search Engine Results Page (SERP.) SEO tactics can help you in gaining a spot on the first by ranking you high on SERP, which in turn builds your brand awareness.
So, if you are a small business owner, SEO should be your business strategy to bypass your competitors and gain new customers for your business. Here are more details, if you need a little more convincing.
Importance of SEO for Small Business Owners
SEO with its structured format and strategy will help small business owners in creating a faster, smoother, and user-friendlier website. Gone are the days when SEO was only meant for optimizing search engines. Today, it is also related to improving the overall user experience.
A well-structured, clean, and uncluttered website can compel a casual visitor to stay longer to decrease your bounce rate and enhance page views. In addition, posting relevant content including blog articles keeps your readers satisfied as they get answers to their questions, solve their pressing issues and help them find what they are looking for.
Overall, on-page SEO makes your users, search engines, and you happy which is a win-win situation for everyone.
Take a look at Iron Marketers, a very user-friendly and search-engine-friendly website created by Walibu. It ranks well for all frequently industry related searched terms!
It Brings MORE New Customers
As per BrightEdge, 53% of trackable traffic comes from organic searches. So, our equation is simple - the more the visits to a well-crafted website, the higher the chances of getting new buyers.
Why have you created a website in the first place? It is to outgrow your competition and build a brand. However, having a bland website without SEO is not going to hold much water. Businesses having an SEO-optimized website bring MORE customers and grow twice as fast as businesses that do not have one.
SEO is the most efficient and affordable marketing strategy that you can use to attract new customers. Do note that well-formulated SEO strategies will bring relevant customers to your website who are actively seeking your product or service.
So, if you spend a little more time, energy, and money on SEO, it will bring targeted customers to your website which will eventually attract more customers.
Better Conversion Rates
SEO-friendly websites are fast, easy to read and surf, and have the proper display on all kinds of devices including mobile and tablets.
Websites that are easy to read and navigate are more likely to hold your customers for a longer time. These create high chances of turning casual visitors into potential customers.
More Brand Awareness, Promised
One of the benefits of ranking high on SERP is that it builds brand awareness.
When your website appears on the first page of search engines like Google, Yahoo, or Bing, your customers are more likely to trust your brand when they are looking for a particular term instead of other brands that do not have a strong web presence.
This is the main reason why small businesses wishing to build better brand awareness both locally and nationally should invest in SEO and start gaining top rankings for the keywords related to their business.
We are not in the ‘90s anymore and search engines play a huge role in driving customers to our business. Having an SEO strategy is crucial to get desired customers on your website and expand your business.
If you are looking for such SEO help for your business. We are here to guide you through. Visit us here to seek the best SEO services and consultation.
Also, stay tuned for our next part of the small business SEO series.