Outgrow Your Competition - Small Biz SEO Guide Pt 01

 Tuesday, June 22, 2021

Outgrow Your Competition - Small Biz SEO Guide Pt 01

Running a small business comes with its own shares of perks and pitfalls. 

On one hand, you can cherish being your own boss and peace of mind, and on the other, you seem to be in a constant hustle to scale your business, compete in your market against competitors and bring in new streams of revenue. 

Here are tips on how to outgrow your competition!

Websites play a great role in making a business popular in both the online world and beyond. Small business owners can make their website fast, robust, and user-friendly by taking it to a higher rank in search engines through their SEO efforts. Applying Search Engine Optimization (SEO) tactics to the websites can help them attract potential customers to their sites and increase conversion rates. 

The thing is, users are more likely to put faith on the first page of the Search Engine Results Page (SERP.) SEO tactics can help you in gaining a spot on the first by ranking you high on SERP, which in turn builds your brand awareness. 

So, if you are a small business owner, SEO should be your business strategy to bypass your competitors and gain new customers for your business. Here are more details, if you need a little more convincing. 

Importance of SEO for Small Business Owners

User-Friendly Websites 

SEO with its structured format and strategy will help small business owners in creating a faster, smoother, and user-friendlier website. Gone are the days when SEO was only meant for optimizing search engines. Today, it is also related to improving the overall user experience. 

A well-structured, clean, and uncluttered website can compel a casual visitor to stay longer to decrease your bounce rate and enhance page views. In addition, posting relevant content including blog articles keeps your readers satisfied as they get answers to their questions, solve their pressing issues and help them find what they are looking for. 

Overall, on-page SEO makes your users, search engines, and you happy which is a win-win situation for everyone. 

Take a look at Iron Marketers, a very user-friendly and search-engine-friendly website created by Walibu. It ranks well for all frequently industry related searched terms!

It Brings MORE New Customers

As per BrightEdge, 53% of trackable traffic comes from organic searches. So, our equation is simple - the more the visits to a well-crafted website, the higher the chances of getting new buyers. 

Why have you created a website in the first place? It is to outgrow your competition and build a brand. However, having a bland website without SEO is not going to hold much water. Businesses having an SEO-optimized website bring MORE customers and grow twice as fast as businesses that do not have one. 

SEO is the most efficient and affordable marketing strategy that you can use to attract new customers. Do note that well-formulated SEO strategies will bring relevant customers to your website who are actively seeking your product or service. 

So, if you spend a little more time, energy, and money on SEO, it will bring targeted customers to your website which will eventually attract more customers. 

Better Conversion Rates

SEO-friendly websites are fast, easy to read and surf, and have the proper display on all kinds of devices including mobile and tablets. 

Websites that are easy to read and navigate are more likely to hold your customers for a longer time. These create high chances of turning casual visitors into potential customers.

More Brand Awareness, Promised 

One of the benefits of ranking high on SERP is that it builds brand awareness. 

When your website appears on the first page of search engines like Google, Yahoo, or Bing, your customers are more likely to trust your brand when they are looking for a particular term instead of other brands that do not have a strong web presence. 

This is the main reason why small businesses wishing to build better brand awareness both locally and nationally should invest in SEO and start gaining top rankings for the keywords related to their business. 


We are not in the ‘90s anymore and search engines play a huge role in driving customers to our business. Having an SEO strategy is crucial to get desired customers on your website and expand your business. 

If you are looking for such SEO help for your business. We are here to guide you through. Visit us here to seek the best SEO services and consultation. 

Also, stay tuned for our next part of the small business SEO series. 

Popular Tags

search engine optimization digital marketing social media marketing website development email marketing web design voice search build a strong brand online digital branding strategy brand authority and engagement conversion rate customers-in-the-door foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads


June, 2024 May, 2024 April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013


Ben Paulsen