Mobile Friendly Designs & Search Engine Optimization

 Tuesday, July 31, 2018


Mobile Friendly Designs & Search Engine Optimization

Taking into account the tremendous evolution of digital marketing, we can say that - “Business Website” is just the starting point of your digital survival. There are a lot more aspects around a website that should be taken care of to keep your digital presence alive. Mobile has emerged as one of the most critical components of the digital world. At any given time if you stand in a public place and take a look at the people around you, you will see most of them are busy doing something on their phones. 

According to Google, more than 60% of searches on search engines are coming from mobile devices and smartphones - A big enough reason to get a Responsively Designed Business Website.

Let’s talk about Responsive design and SEO

The biggest advantage that you can have with a mobile-friendly business website is“Google is prioritizing responsively designed website on search engine results!”

Here are few stats from a study conducted by Google:

  • 61% will avoid visiting a website that is not mobile friendly
  • 50% won’t be willing to buy from a brand they like if the mobile experience is poor.
  • 48% believe that brands with non-responsive web design don’t care about its reputation or customers.

Negative effects of having a non-responsive website

  • Higher negative reviews online
  • Less web traffic
  • Higher bounce rates
  • Fewer sales
  • Fewer repeat customers

All of the above-mentioned factors heavily affect your SEO. With so much on the line, you simply can’t afford to ignore a responsively designed and keyword optimized website.

Here are key SEO benefits that you can get out of a responsive website

Priority Ranking

As on April 2018, Google has announced responsive web design to be a ranking factor and has implemented “Mobile First” index. This clearly means, any of your competitors with a similar responsively designed website are more likely to outrank you in the search results if you have a non-responsive website.

No Duplication Penalties

Many businesses are doing it incorrect by creating two different versions of their website, one for Desktops and one Mobile devices. Google bots won’t recognize them as a part of the same brand, which will lead to giving Google an impression of content duplication. This might lead to duplicate content penalties unless several measures are taken and it will harm your ranking badly. In case of a responsive website, you have a single unique URL which eliminated any of such bad comings.

Lower Bounce Rate and Faster Loading

The goal of Google is to make sure websites providing best user experience, ranks highest. And high bounce rate is the strongest indicator to Google, reflecting a poor website experience. The quicker people leave your website, higher is the bounce rate. And people won’t stay on a website which is not responsive. Also, Page load speed highly matters. Google has been very public with the fact that load speed is a ranking signal in their algorithms.

In short, many of the SEO benefits come from a better user experience and Responsive Web Design is the answer to it. Walibu can help you with a Responsively Designed Business Website with a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

 


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Authors

Ben Paulsen