Market Your Business Digitally!

 Tuesday, December 10, 2019


The world today is becoming more Google-savvy. 

Search started as a list of information but has quickly evolved to connecting people in the real world and directing them where they want to physically go or take part in. Regardless if people are wanting to invest in cryptocurrency or simply seeking to go out for coffee nearby, they rely on search engines to find and buy all that they need. 

According to a study by Forbes, 82% of customers conduct research online. Further, Techcrunch reports that 79% of people shop online. And these numbers continue to grow.

To capture the Internet loving consumers, it’s wise to build a dominant online presence by investing in digital marketing. Just like the old business on main street that everyone knows because it’s been there for so long, Google also favors long standing digital presence, so the sooner you start making a positive impact online, the better.

Digital Marketing - the Success Ingredient of Your Marketing Mix

Digital marketing tactics are known to be the most cost-effective way to reach potential customers. 

Enterprises, startups, and local businesses all are investing in Search Engine Optimization (SEO), Pay Per Click (PPC), email automation, Social Media Marketing (SMM), content marketing and more to effectively reach and engage their target consumers. In fact, it is found that the U.S. digital marketing spend will rise to about $332 billion by 2021

If you are planning to expand and gain marketing momentum, you should not miss on digital marketing. Here are the primary reasons advocating why you should market your business digitally - 

Vast Reach

A well-optimized responsively designed business website allows you to attract new customers from every part of the world. This empowers you to trade globally, or just out of your normal reach and emerge as a reliable company. 

Also allows you to communicate with your international audience with ease and nurture engagement to boost your market credibility. 

Cost-Effective

When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger firms for ad space. However, with affordable digital marketing strategies, small and mid-size businesses can get more from their marketing budget. 

Strategically planned digital marketing campaigns can help you reach the right audience at a comparatively much lower cost than that of traditional marketing tactics like print, television, and radio advertisements. You can start an ad campaign on social media at cost as low as $1 per day and expend more as you grow.

Data & Analytics

We now live in the age of data and information. Businesses across industries are deriving insights from their data and leveraging the same to create & implement smarter marketing strategies. 

With digital marketing, you can analyze results and data and make more informed campaigns to target your audience. Using the stats associated with sales and marketing can lead to vital strategy modifications which can lead to more conversions in less time. 

Lead Generation

A website with the right CTA’s and elements can engage visitors and help you capture more leads. Features like email subscribing, forms for quotation, live chat, click to call, social media widgets, etc.  are designed to help to meet the specific commercial goals of your website and improve your chances of converting a website visitor to a customer.

Target Audience

One of the greatest benefits of digital marketing is that it allows you to laser-target your audience.

When you advertise in a magazine or billboard, you’re taking a shot in the dark that this messaging will reach its ideal audience. You have no idea who will see it or who are interested in viewing it. In the case of digital advertising, you can pinpoint the exact customer persona that reflects your buyers and can show your ads only them. This ensures that your ads are viewed by the right audience. 

Walibu is a leading marketing software company that isn’t just a website but a business software marketing suite, backed by a full service team - we can help you build and maintain a strong digital presence for your business. To get started, email us at team@walibu.com and someone from our team will connect with you shortly. 

Feel free to reach out to us if you are interested in improving the online visibility and dominance of your business. Our expert team will be happy to help you expand and build a lucrative online presence.

We are looking forward to being a part of your marketing, technology, and design team!


Popular Tags

social media marketing search engine optimization website development email marketing web design voice search build a strong brand online digital branding strategy brand authority and engagement conversion rate customers-in-the-door digital marketing foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads

Archive

May, 2024 April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013

Authors

Ben Paulsen