Kickstart Your PPC Campaign - Google Ads Part 2

 Wednesday, June 10, 2020

Welcome back to our Complete PPC Management Guide - Part 2.

We’ll assume you went through the first part of this guide covering the fundamentals of Google Ads

Now, when you know how Google Ads works, let’s move on to the next step of implementing the key concepts - setting up your Google Ads account. 

You need a website with highly specific landing pages and a Google account before starting a PPC ad campaign. 

Let’s begin. 

Sign up to Google Ads

Go to and sign up using your email address and website URL. If you have signed up for Google Ads before (but not yet filled your account details) you just have to sign in. 

You will be asked about your advertising goals. Skip to the bottom and click “Switch to Expert Mode”. 

Again you will be prompted to create a campaign, but skip to “Create an account without a campaign.”

Confirm your Business Information

Now you have to submit your business information. 

Note: This information is important for creating your Google Ads account and will be used further when the campaign is live. Ensure that you fill all the details correctly as you cannot change it later. 

  1. Enter your billing country (for example, United States)
  2. Select your time zone ((PST-8:00) Pacific Time)
  3. Enter your currency (US Dollar (USD $))

Hit “Submit”.

There you go with your basic account set up. 

Creating your first campaign

After setting up your account, you will see the Google Ads interface where you can create, manage, and track your PPC campaigns.  

  • From the interface, click on “Campaigns”, then “New Campaign”, and then “New Campaign”. 

  • Select your campaign goal from the options. Make sure you specify the exact purpose of your campaign.

  • Next, you have to select the type of campaign you want to run. It can be Search, Display, Shopping, Video, or Discovery, based on your goals. 

  • Choose whether you want  a Standard display campaign or a Gmail campaign (this can’t be changed later)

  • Enter your business website. 

  • Then you need to create a conversion action to allow people to take the desired action. You will be asked to install a tracking code to your website to track your conversions based on the conversion action. 

Next, you will be prompted to fill in the campaign details.

  1. Add a custom campaign name (if you don’t want the one already suggested by Google Ads).

  2. Select your target location where you want your ads to be displayed. Further, you can optimize location settings - click to “Location Options”. 

  3. Add a language that your customers speak.

  4. Next, you have to set a bidding strategy for your campaign. For now, you can ask Google to set your bidding. 

  5. Fix a budget - decide how much you want to spend each day on your ads.

  6. “Create your ad group” - here begins the next tour to set up your PPC campaign. 

Worry not.  We aren’t leaving you stuck at an important phase - making a keyword list, defining a target audience, and writing compelling ad copy. 

Just wait for our next post! See you there. 

However, if you want any assistance for your PPC campaigns, contact us at Walibu. Our Google Ads experts will be more than happy to assist you. 

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Ben Paulsen