How to Get Found by Search Engines!

 Tuesday, November 29, 2022

How to boost your site’s crawlability and indexability 

If you’re a small business owner, you know how challenging it is to gain a position at the top of Search Engine Ranking Pages (SERP) while competing with big-budget firms. But sometimes, it’s not the ad spend that makes a difference to your business rankings. Instead, it’s the basics, like Indexability SEO and Crawlability SEO. Google has indexed roughly 50 billion web pages on 1.93 billion websites. So, how does Google discover so many web pages when there are too many for anyone to explore them all? 

Enter Google search bots, also known as spiders or web crawlers. These bots navigate through web pages and understand them by crawling and indexing. They compile the data into a vast database, or index, of URLs and then put it through the search engine’s algorithm for ranking. Check out our SEO Buzzwords for Beginners' blog if you’re wondering what indexability is and what crawlability means. Google doesn’t disclose its exact search algorithm criteria. But if you have a business website, you can optimize specific areas for better website crawlability and indexability. Let’s explore more on this subject -  

Guide to a More Indexable and Crawlable Website 

Strong Internal Link Structure 

Two essential elements of a successful SEO strategy are a clear site structure and internal linking. They need to be strong if you want your site to look good, function well, and attract customers. Moreover, a disorganized website is hard to crawl for bots. With poor internal linking, you create orphaned pages that can only be found via URL. 

To eliminate these issues, create a logical internal structure for your site. A full-service marketing agency like Walibu can help you fix issues like broken links, URL typos, and 404 errors on your site. 

Submit Sitemap to Google 

If you have updated or added new content to your website, you want it to be indexed as soon as possible. But Google may take some time to crawl your site.  

If you want Google to know about the changes immediately, submitting a sitemap to Google Search Console is a good idea. A sitemap is a roadmap for search engines with direct links to every page on your site.  

Eliminate Duplicate Content 

Plagiarism is a sin in the content arena. Why? Because it won’t deliver value to the readers. And Google can decide not to index your content. The same applies when your content is poorly written or has bad grammar and spelling mistakes. 

Producing high-quality, original content is a must for your website to succeed. 

Perform a Site Audit 

Conduct a site audit, as it does the job of an indexability checker. Some issues need fixing if your website’s indexability rate is below 90%.  

You can also run a Google crawlability test to find the score. 

A Walibu Paradise Platform Automation Nugget You Didn’t Know! 

All pages or blogs, created or updated on the Walibu Paradise Platform, utilize technology. This technology instantly notifies search engines of the additions or changes. It all happens on the backend, no programming or other work needed. 

Indexability and crawlability are vital factors to make your website rank high and get more visitors and leads. While you can take some measures to improve these factors, you might only be able to address some of them. Getting professional assistance for more technical fixes will ensure it’s done correctly. 

Walibu is a comprehensive marketing agency. Give us a call today at (916) 358-3950 to improve the SERP rankings of your website.  

Popular Tags

google my business digital marketing search engine optimization business website email marketing social media marketing social media content marketing web design franchise marketing management franchise marketing local seo social media marketing. social media seo goanywhere web website website development digital media instagram marketing automation


May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013