How to Create Impressive Instagram Ads

 Tuesday, November 17, 2020


Instagram has become the most sought after avenue for marketing with a potential advertising reach of 843.9 million users. Overwhelmed with figures, brands post an average of 2.5 stories per week. They are smitten with the idea of advertising on Instagram that you would be surprised to know, one-third of the viewed stories are from business. As a result, Instagram has proved to be an ideal fit for marketers with 10.7% of social referral shares to E-Commerce sites

Taking note of the growing demand for advertising on Instagram, we are already up with our blog series on Instagram ads. Last week we shared a blog post discussing the best Instagram ad types to choose from that might have definitely tempted you to incorporate Instagram advertising into your marketing mix.

So, realizing the importance of Instagram ads in today’s scenario, if you want to promote your business, we are here with another blog on a guide to begin advertising on Instagram. Let’s begin:

7 Steps to Get Started with Instagram Ad Creation

Creating an Instagram ad could be a little tricky if you are new here. We are here with seven simple and easy steps to get started with Instagram ads. Let’s have a look:

Begin with a Business Page

The first step to Instagram ads creation is that you must have a Facebook business page and Facebook business profile to run ads. If you don’t have one, we would recommend you to create a business page. You would need to log into Facebook, move to ads manager, and start a campaign.

Determine the Ad Objective

Once you are done with creating an Ad campaign, it’s time to determine the objective behind publishing your ad. You must follow an objective because posting ads randomly will go all in vain. Moreover, you will run the risk of wasting your time, energy, resources, and budget. Here are some general objectives for which marketers place ads on Instagram, you can pick one for yourself:

  • Brand awareness

  • Reach

  • Traffic

  • Engagement

  • App installs

  • Video views

  • Lead generation

  • Messages

  • Conversions

  • Catalog sales

  • Store traffic

Name Your Instagram Ad Campaign

Random ad campaigns will confuse you, and it looks unorganized. We would recommend you name your ad campaigns. It is best to pick names that align well with your campaign objective to be clear. You can better track the performance and know what you are promoting and at what frequency. 

Pick Your Target Audience

After you have named your ad campaign, pick your target audience who you want to appeal. Be careful of the audience you pick; otherwise, all your efforts will go in vain. You must pay attention to the demographics, interests, and behavior of the audience. Here are the broad categories that Instagram offers you to make the process easy and clear:

  • Location

  • Age

  • Gender

  • Demographics

  • Interests

  • Behavior

  • Language

  • Connections

Apart from this, you can also create your custom audience based on the pixels of your website. These pixels reflect that audience that has visited your website. It can also cover the lookalike audience with similar interests and behavior.

Select an Appropriate Instagram Ad Placement

Now, it’s time to pick your ad placement on Instagram by unchecking other platforms like Facebook or your audience network. You will have to pick only Instagram to place your ads and reach as many people as possible on Instagram.

Determine Your Instagram Ad Budget

Budget is the most crucial step to be considered because it will decide how long your ads will run and at what frequency. You have the liberty to choose between the daily budget setting and the lifetime budget, where the ads will run according to the allotted amount. If you choose the daily budget, your ads will run daily based on the set amount. On the other hand, if you choose a lifetime budget, you still have a choice to schedule your ads. You can manually choose the days, weeks, or months along with the time you want your ad to be shown.

Pick the Ad Format and Get it Published

Lastly, you need to pick the Instagram ad type that aligns well with your objective considering various other aspects. Move to your ad creation dashboard to upload your content, create an ad copy, and finally publish it. Though we have discussed different Instagram ad types in a separate blog, still we have listed here for your convenience:

  • Photo Ads

  • Carousel Ads

  • Collection Ads

  • Video Ads

  • Story Ads

Above were the steps you need to create an impressive Instagram ad. You can refer to this blog when you would create an ad campaign. However, if you are confused and need some more assistance to create an Instagram ad campaign that you solely own, Walibu experts can be of help. Our team would plan a result-oriented Instagram Ad campaign to better engage your target segment. 

Get Started With Us Here - we are excited to see you own and run an Instagram ad campaign!


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Authors

Ben Paulsen