Google's MUM Update

 Tuesday, May 10, 2022

Google's MUM Update

Google's MUM Update - How It'll Impact SEO in 2022?

Google is our go-to for answers to all sorts of questions. We hit Google search for everything from asking how to make a paper boat to tips on climbing a mountain or learning about cryptocurrency. You can even sing a song to get the lyrics through voice search and scan an image to get similar results through Google Lens.

Google improves its search algorithm to deliver the best search experience to its users for every simple and complex query.

In May 2021, Google took a giant leap forward to simplify complex queries and enhance search performance by introducing the new algorithm called Google MUM, a Multitask Unified Model.

What is MUM, how does it work, and why should you care about it — let’s find out the answers you want to know!

Google’s MUM Update

MUM is a multilingual, artificial intelligence-based algorithm that helps users find content relevant to their search intent across different languages and kinds of media. To put it simply, it is designed to analyze and generate content as a human would. Its main goal is to address complex queries. Currently, it requires an average of eight searches to resolve them. MUM works towards eliminating it.

MUM is a 1000 times more powerful and advanced version of BERT, Google’s previously rolled-out algorithm to better match queries with relevant results.

Following are the features of MUM, which indicate a new area for SEO -

Things to Know - It will show users logical pathways related to the intent behind their search.

Topic Zooming - It allows users to broaden or narrow the scope of their search. Users can start with a simple search and scale the specificity of their search based on their needs.

Visual Search - Visual search will increase the presence of images and videos in regular search results.

Impact of MUM on SEO

No Language Barrier

Websites that do not adopt multilingualism appear least in SERPs. The MUM algorithm can process up to 75 languages, breaking the language boundaries.

Understanding of Different Formats

The MUM algorithm will look beyond the text and focus on video, audio, and image content to find more helpful information for the user's search queries.

Pronounced Importance of Contextual Answers 

The context of the query will define your SERP rankings. Two different people with the same question will get different results because of their search history, location, stage of the buyer journey, and overall content preferences.

The content and backlinking remain to be the most influential ranking factors. Also, the importance of quality has even more dominance. One should concern themselves less with keyword frequency and more with providing valuable answers from different perspectives.

MUM will result in a few immediate changes but more significant changes in the upcoming years. Hence, you need not make radical changes to your existing SEO strategy. However, you need to pay close attention to customer journeys as MUM’s primary intent is to produce good results for the users' queries.

Nonetheless, it’s time to comprehend your SEO strategy better. Take Walibu’s help to develop a competitive SEO strategy to align with the industry standards. Get in touch with us at (916) 358-3950 or drop an email at info@walibu.com.


Popular Tags

digital marketing online reputation management search engine optimization brand awareneness social media marketing web design content marketing advertising strategy website development email marketing voice search build a strong brand online digital branding strategy brand facebook ads instagram ads social media digital advertising authority and engagement conversion rate

Archive

December, 2024 November, 2024 October, 2024 September, 2024 August, 2024 July, 2024 June, 2024 May, 2024 April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013

Authors

Ben Paulsen