Google Ads, Complete Guide Part 3

 Tuesday, June 16, 2020

Google Ads, Complete Guide Part 3

Google Ads, Complete Guide Part 3

We hope you are all set to kickstart your PPC campaign and have finalized the budget for your first paid marketing effort. 

Hold on tight, we’re jumping into Part 3 of your Complete PPC Management Guide.

After setting up your budget, you will be asked to Create your ad group. Let’s first understand how campaigns in Google Ads are structured before we get into the nitty-gritty of ad groups.

Google Ads Campaign Structure

In the campaign structure, your Google Ads account tops the tree. Under the account, there can be multiple ad campaigns. 

Every ad campaign has its own budget settings and other optimization requirements. The ad campaign then houses multiple ad groups, which further include creative messaging and target keywords. 

What is an Ad Group?

An ad group is a broad keyword container - it also contains the target audience, text, and the landing page (where your audience will be directed after clicking your ad). Google pays special attention to ad groups while ranking your ads for specific searches based on their relevance to the search query. 

Creating an Ad Group

Let’s get started with your first ad group.

Think of a suitable ad group name - by default, Google named it “Ad group 1”.

Select your target audience. Google Ads asks you to define your audience, whom you would expect to see your ads. 

If you have already created an ad group before, you can import the previous list in the next ad group. Else, you can create new audiences using Audience Manager. 

Google also allows you to set your target audience based on demographics - age, gender, parental status, and household income. 

Next, you have to narrow down your reach - decide where you want your ads to show up. 

This includes target keywords, topics that relate to your target audience, and placement where you want your ads to show. 

In the placement section, you have to select specific websites, apps, or videos to place your ads. It can be YouTube videos, websites related to your industry, or app categories that suit your target market. 

The topics section allows you to choose websites, apps, and videos specific to your product or service. Your ads will appear on each of these platforms related to your selected topic. If you select Business & Industrial, your ads will appear on apps, websites, and videos about businesses and industries. 

When it comes to selecting keywords, you need to be hyper-specific to your product and services. If you have a list of keywords ready with you, just copy and paste line by line in the text area given under the “Edit Targeted Keywords” section. Else, you can get keyword ideas by entering your landing page and your product or service. 

We will cover more about keywords (how to choose the right keywords) in the next part of our guide. 

There’s a new feature available in Google ads - custom intent audiences that allows you to target audiences based on their online behavior and search intent. 

You can also restrict your ads to specified websites, videos, and apps. 

Enable Targeting Expansion. This allows Google to look for high-performing audiences that are similar to your target, improving the impressions, clicks, and conversions. 

Create your first ad.

Here comes the next challenge - writing an award-winning ad copy. As always, we have the right trick!

Stay tuned with our blog to unveil the secret of writing strong ad copies. Till then, let’s get in touch to discuss your PPC advertising strategy

Contact us at Walibu or write to us at info@walibu.com


Popular Tags

search engine optimization digital marketing social media marketing website development email marketing web design voice search build a strong brand online digital branding strategy brand authority and engagement conversion rate customers-in-the-door foot traffic google map pack local seo pay per click campaign paid advertising facebook ads instagram ads

Archive

June, 2024 May, 2024 April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013

Authors

Ben Paulsen