Wednesday, January 23, 2019
In today’s digital world, when you need or want to learn about a product and/or service you pick up your phone – turn to Google – enter a search query by text or voice – click on one of the links from the first page of your search results and you become a potential customer to that company. Being a business, staying known of such digital journeys can help you identify elements that should be a part of your business’s digital marketing strategy.
Search Engine Optimization is considered as one the most important components of a successful digital business presence. Your business website is your 24/7 virtual storefront which can act as a digital sales expert. It is the key element of your sales funnels. If you’re still not on board with SEO, it’s time to give that bottom line a boost.
The answer is YES! If your business offers products and/or services which are searched by users on search engines to find information, then SEO should be your No.1 priority.
Here are few awesome aspects of SEO
The better you rank on search engines, higher is the probability of your website getting clicks. Most of all the traffic goes to the first search result page of Google. By not welcoming SEO as an important part of your digital marketing practices, you don’t rank well on Google and with every dropped rank; you lose a lot of traffic.
The more keywords you target and rank for will increase your brand visibility on search engines. It takes at least 5 to 7 brand impressions for someone to be able to remember and recall your brand. SEO is the direct driver of impressions and even if a user doesn’t click your website link in the search results, still you successfully create an impression which improves your brand recall value.
Websites that appear higher in the search results are viewed as more trustworthy and credible as compared to others. People often consider companies on the first search result page as the industry leaders. If you get yourself ranked on the first page for a particular keyword, you have successfully positioned yourself as one of the most trustworthy choices for that keyword.
Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at firstname.lastname@example.org and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!