In today’s digital era, social media has managed to claim a good share of time from the daily lives of people across the globe.
People are spending hours and hours on popular social platforms, and if you are a dynamic and purpose-driven brand, you are likely to find a lucrative marketing opportunity here.
Facebook Marketing - Your Key to Boost Engagement & Conversions
According to Facebook, on average people spend nearly 2 hours of their time on social media EVERY DAY.
With more than 2 billion monthly active users, Facebook has the largest user base among all social media platforms. More than 70 percent of adults who use the Internet have an account on Facebook.
You see, this is an enormous opportunity for modern businesses to broaden their reach and create a massive consumer base through Facebook. A well-executed Facebook marketing campaign can help you generate quick leads and enhance your brand awareness like never before.
Today, we have enlisted the top benefits of having a Facebook page and how Facebook marketing can help your brand go a long way -
A great way to interact with your existing and potential customers is through a Facebook business page.
Businesses can have a direct conversation with customers and the audience through comments and posts. It also acts as an ideal platform to get feedback from customers.
On Facebook, you can develop a community around your brand. Through offers, engaging content, and ad campaigns, businesses can create a virtual space for like-minded customers who wish to stay updated on their latest services and products.
Rank Higher in SERP
SEO (Search Engine Optimization) is an essential aspect for online businesses that help in building our digital presence. Facebook pages are indexed by the search engines. Your business page on Facebook can act as an effective ranking signal to search engines and improve your overall SEO efforts.
Facebook is an amazing platform for advertising. Many businesses use Facebook to gain consumers and build a marketing database. You can collect contact details from people interested in your business via ads, this can help you gather sales leads which can later be retargeted to make a sale.
Boost Brand Awareness
Be it a startup or a successful brand, all have a Facebook page through which they communicate and engage with their audience.
Interesting content on your Facebook page can lead to more reach that can trigger more customer engagement. All you need is some strategic and viral content marketing strategies to skyrocket sales and enhance brand awareness.
Increase Website Traffic
Posting links that lead to your website will increase online visits to your site. Your Facebook is likely to direct only quality visitors to your website, which are more likely to convert into well-paying customers.
A Facebook page has a separate section for reviews and feedback that allows people to share their experiences with the business or brand. Good reviews can build trust among consumers and establish you as a credible & customer-centric brand.
Facebook offers plenty of targeting options so you can narrow down your audience concerning demographics, location, behaviors, and more. It also offers you to run your ads across Facebook, Instagram, Audience Network, and Messenger on mobile and desktop. Moreover, with Facebook Pixel, you can also modify your target audience to improve campaign performance.
Facebook’s ‘Facebook Insights’ feature helps a business in monitoring their current content quality, engagement, demographics of the audience, etc. It helps in understanding what works best in terms of content and it gives valuable information about the current audience base.
NEED A NEW OR IMPROVED SOCIAL MEDIA PRESENCE? GIVE A SHOUT-OUT TO WALIBU!
Walibu can help you design, develop and maintain an active presence of your brand on Facebook. We are experts in Facebook marketing - our team will keep your fans engaged with your brand and provide you with a chance to make a new customer any second.
To get started, CLICK HERE or email us at firstname.lastname@example.org
Feel free to reach out to us if you are interested in improving the online or social presence of your business - we would love to assist you to grow big in the digital space!