Cold Weather, Warm Profits: How to Attract More Customers This Winter

Tuesday, November 4, 2025

As temperatures drop, so can foot traffic — but your laundromat doesn’t have to slow down this season! Winter is actually the perfect time to attract new customers and build stronger loyalty among regulars. With a few creative ideas and simple tweaks, your WaveMAX location can turn cold weather into warm profits.

Here’s how to make your store the go-to laundry spot this winter:

Run “Cozy Season” Wash-Dry-Fold Specials

Everyone’s bundled up in blankets, jackets, and comforters this time of year — which means more laundry than ever. Offer limited-time winter deals like:

❄️ “Blanket & Comforter Clean-Up” specials

🧣 “Winter Warm-Up” WDF bundles (e.g., 10% off orders over 20 lbs)

🧺 Free drying promotions to attract new customers

Small incentives like these can make a big difference in drawing attention and increasing order size.

Highlight Free Drying (It’sa Big Win in Winter)

Drying laundry takes longer in colder weather, and many customers hate waiting. Use your social media, in-store signage, and ads to emphasize FREE drying with Wash-Dry-Fold services — a strong value driver during the chilly season.

Create a Warm, Welcoming Environment

When it’s cold outside, a clean, cozy, and well-lit store can turn a routine chore into a comfortable experience.

Add soft lighting or small décor touches to make the space feel inviting

Play upbeat music

Keep indoor temperatures comfortable
Happy customers stay longer, spend more, and come back often.

Encourage Commercial Clients to Winter-Proof Their Laundry

Winter means more linens, towels, and uniforms for businesses like salons, gyms, and short-term rentals. Reach out to local businesses with a quick message offering pickup and delivery laundry solutions — or promote your first-order-free commercial offer if active.

Stay Active Online

Don’t go quiet when the season slows down. Post about:

Holiday hours and seasonal specials

Laundry care tips for heavy winter fabrics

Customer appreciation messages

Consistent communication keeps your store top of mind — even for customers who haven’t visited lately.

Winter might bring colder days, but with the right promotions and a warm, welcoming atmosphere, your WaveMAX store can stay busier than ever. A little creativity now means steady profits all season long!