Building a Stronger Website: The Power of Backlinks

 Tuesday, January 24, 2023

Why Web Agencies Add Backlinks to Your Website 

Backlinks are an essential part of web design. They are the metaphorical “glue” that holds the internet together, and when used correctly, they can help your website become more visible and accessible to a broad audience.  

But why exactly do web designers add backlinks to websites? Let’s explore this further. 

What is a Backlink? 

A backlink is simply a link from one website to another. You may have heard of these referred to as “inbound links” or “outbound links.” When you click on a link from one website to another, you create a backlink for that website. So why do web designers use them? 

Must Read: Say What??? SEO Key Terms for Beginners 

The Benefits of Backlinks 

Backlinks provide several benefits for web designers and their clients. First, they help increase your website’s visibility on search engines like Google and Bing by improving its SEO ranking 

This means that more people will be able to find your site, leading to more traffic and potentially more customers or clients for your business. Secondly, backlinks also give your website credibility by referencing other reputable sites related to yours. 

In addition, backlinks can bring in potential customers or clients who may not have found your website. For example, if someone clicks through from another site because they are interested in something related to what you offer on your site, they might become your customer or client down the line.  

Finally, adding backlinks is essential to any content marketing strategy; it helps show search engines that your content is relevant and authoritative, which can further improve your SEO ranking over time. 

Backlinks are an invaluable tool for any business owner looking to boost their visibility online and drive more traffic and customers to their website. When used correctly, they can provide a wealth of benefits, including improved SEO rankings, increased credibility with potential customers or clients, and greater reach for new audiences who may not have found you otherwise. Web designers know this better than anyone—which is why they always include backlinks as part of their designs! 

The web design team at Walibu can help build your website, add high-quality backlinks and boost your SEO. Contact us today! 


Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.

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Ben Paulsen