Tuesday, February 4, 2025

Build Stronger Connections: Share Personal Updates About Your Business

In today’s digital age, customers crave genuine connections with the brands they support. One of the simplest and most effective ways to foster this connection is by sharing personal updates about your business on social media. Whether it's introducing an employee, showcasing a new piece of equipment, or sharing a fun moment with your office pet, these authentic glimpses into your business can strengthen relationships with your audience. 

Why Personal Posts Matter 

Sharing personal updates helps humanize your brand. People are more likely to engage with businesses that feel approachable and relatable. A photo of your team celebrating a milestone or a behind-the-scenes look at your daily operations can make followers feel like they’re part of your journey. 

Types of Personal Updates to Share 

  1. Employee Spotlights: Highlight your team members by sharing their stories, achievements, or fun facts. This not only makes your employees feel valued but also shows the human side of your business.

  2. Office Pets and Fun Moments: If you have an office pet or fun team traditions, share them! These posts are often relatable and can bring a smile to your followers' faces.

  3. New Equipment or Updates: Show off new equipment or changes in your store. Whether it’s a fresh coat of paint or a new machine, sharing these updates keeps your audience in the loop.

  4. Promotions and Special Events: Share upcoming promotions, events, or milestones. Announcing these updates with a personal touch can increase excitement and engagement.

How to Make It Engaging 

When sharing personal updates, keep the tone friendly and authentic. Use photos or short videos to make your posts visually appealing. Encourage interaction by asking questions or inviting followers to share their thoughts in the comments. 

For example, if you post about a new team member, ask your audience to give them a warm welcome. If you share a photo of your office pet, invite followers to share pictures of their own pets. 

Start Connecting Today 

By sharing personal updates, you create a more relatable and engaging presence online. These small, authentic moments can build trust, foster loyalty, and turn casual followers into dedicated customers. So, don’t hesitate—start sharing those personal stories today and watch your business’s connections grow stronger. 


Author

Ben Paulsen
Ben Paulsen
Ben Paulsen is a veteran Digital Marketing Expert, and founder of Walibu, a Digital Marketing Agency founded in 2007. Walibu has a unique advantage over other digital marketing agencies with their proprietary marketing platform. Walibu is all encompassing agency delivering top tier services and results in all aspects of marketing.

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Ben Paulsen