Tuesday, January 7, 2020
In today’s highly competitive digital landscape, the internet is full of noises. Businesses constantly look out for ways to cut through this noise and grab the attention of their target audience.
Content plays a crucial role in putting a business at the forefront and creates a value proposition in the market.
However, it takes more than good content and a great design to get noticed by the readers. Great content is essential if you’re going to get the most out of having a business blog, but people won’t bother reading the content you create unless it has a catchy headline.
The blog title or the HEADLINE is the most important part of your content. It’s responsible for making the readers click through and read the blog. Statistics show that 80% of readers only read the headlines and not the copy.
Also, it is the title that people see frequently when users share the blog post on social media. For instance, anytime a reader likes your content and shares it on social media, the blog title is the part that will be viewed the most on the feeds.
It won’t be wrong to say that the success of your content depends on the title.
Often we put in a lot of effort on the content but neglect the title. People just gloss over the title without taking much time to consider it. In their minds, it’s the cherry on top. No, friends - it’s not. The headline is the sundae.
If you wish to strengthen your title-writing game, here are a few simple tricks to improve your title game:
Numbers to Show Solid Takeaways
There’s a reason why so many copywriters use numbers in their headlines. It works!
For example: If you go to a random grocery store and review the magazines at the checkout lane. Take a look at the front-page headlines, whether it is a fitness magazine or a tabloid, chances are there will be numerals on the headlines.
If your article has some key takeaways it leads to a positive impact but at the same time, it’s not compulsory to use them, don’t force it.
Here are a few examples,
If you’re going to do a list post, be original. For example, consider the following:
These are trigger words. Using “why” and “how” can help you better persuade the audience. Typically, you’ll use either a trigger word or a number. Rarely does it sound good to do both so go with the one that suits your content.
Promise your reader something important. Your content might help your audience to learn or know something so mention it in your title. Your content might help your reader with how to learn a new skill? Do something they have never done before? Unlock a mystery?
Your headline should encourage your reader to read the article. Without over-promising, be bold and deliver what you promised.
Here is a simple Title Writing formula
If you are writing a blog on washing cars, your title could be - “How to Wash a Car” or “Why I Love Car Washing” or you could apply this formula and make it: “18 Amazing Ways You Can Wash your Car”
Here are some examples of our most popular articles with their headlines:
If you are looking for a digital marketing agency that can help you with content writing, we are here to help you.
To know more, write to us here.