Your 2018 Marketing Goals

 Wednesday, January 3, 2018

Your 2018 Marketing Goals

All business owners now-a-days have digital marketing on their To-Do list. They understand the importance of this approach. The growth in digital technologies and shift in user behavior has forced all businesses to adopt new ways of online marketing. And the first step towards success is to be aware of the latest trends. It is important to know about Responsive Website, SEO, Social Media Marketing, Content Marketing, Email Marketing, Image Optimization, etc.

Here are three important questions that you should ask yourself to excel your business in 2018.

Is your Website Responsive?
You’d be doing yourself a huge disservice if your website is not designed to respond and adjust to mobile and other devices. But if your website is responsive, your business has a huge advantage over competitors with a non-responsive website. At this point, 90% of adults in the U.S. have a cell phone & 60% of internet access is mobile. It shows how important "mobile optimization" is to stay ahead in the market. A responsive website will enable you to reach clients on all types of devices (desktop, mobile, tablet, and more).

How to Get FREE Traffic?
SEO is a well-known aspect of improving online presence. 60% of all organic clicks go to the search results on the first page. Most advertisers and entrepreneurs have understood the significance of good SEO and are investing heavily to improve their rank. Strategic SEO implementation is very important when it comes to optimizing the website of a traditional product, service company or any business for that matter. Using SEO is like having a salesperson working for your company 24/7, who never gets sick or takes a vacation. Above this SEO leads have a 14% close rate, way higher than print ads or direct mail (1.7% close rate).

Are you Active on Social Media?
The majority of people nowadays spend a considerable amount of time on social networks. And it’s not only one platform people enjoy; one user can “hang out” on several digital platforms -Facebook, Instagram, Snapchat, LinkedIn, YouTube, etc. to name a few. You want to advertise your brand at places your customers “hang out” the most and platforms that offer you access to their digital life. A recent study done by Vendasta found that 74% of consumers depend on social media to make a purchase decision. It is a huge opportunity for brands to adopt Social Media Marketing and expand their market in all directions.

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!


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Ben Paulsen